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Marketing · head to head

Kissmetrics vs WebEngage

Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Rated
-
Full reviewWebsite
WebEngage logo

WebEngage

Marketing

Customer engagement and retention automation for consumer businesses in India and Southeast Asia

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Kissmetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; WebEngage nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • They diverge on capability: Kissmetrics covers Customer analytics, WebEngage covers Journey designer.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kissmetrics and WebEngage actually diverge.

Attributes where Kissmetrics and WebEngage differ
AttributeKissmetricsWebEngage
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, iOS SDK, Android SDK, React Native, Flutter, API
Founded2009Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • Cloud deployment
  • Web support

Only in WebEngage

  • Journey designer
  • Behavioural segmentation
  • Push and in-app
  • WhatsApp
  • Analytics
  • Personalisation
  • On-site surveys
  • Customer data platform

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product analytics and user behavior trackingnot WebEngage
  • Event-based analyticsnot WebEngage
  • Data integration and reportingnot WebEngage

WebEngage

  • A consumer app in India or Southeast Asia with several million monthly users needs Braze-class journey automation at a price its marketing budget can absorb.not Kissmetrics
  • A fintech or edtech business needs WhatsApp as a primary retention channel rather than a secondary one, in a market where email open rates are low and WhatsApp is universal.not Kissmetrics
  • A media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first.not Kissmetrics
  • A team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.not Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

WebEngage

  • Nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • Message volumes across email, SMS and WhatsApp are metered separately from the platform fee, so a campaign that succeeds increases the bill in ways the monthly tracked user figure does not capture.
  • It requires genuine engineering investment to instrument events and user attributes correctly, and a poorly instrumented deployment produces segments that are wrong rather than merely incomplete, which is expensive to discover after launch.
  • Enterprise assurance is lighter than the American incumbents: procurement teams expecting extensive compliance documentation, regional data residency guarantees and 24 hour follow-the-sun support may find gaps.
  • Its centre of gravity is India, Southeast Asia and the Middle East, so partner availability, agency expertise and support hours all favour those regions and a European or North American buyer is a peripheral customer.

Pricing, plan by plan

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

WebEngage

On request
  • WebEngage$undefined/year
    • Priced by monthly tracked users and channels enabled
    • Journeys, segmentation and analytics included
    • Email, SMS and WhatsApp volumes charged separately

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Choose WebEngage if

  • You need journey designer.
  • You work on Web, iOS SDK, Android SDK, React Native, Flutter, API.
  • You also want behavioural segmentation.
WebEngage review

Questions people ask

Is Kissmetrics or WebEngage better?
Neither clearly leads. Kissmetrics starts at Free and WebEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or WebEngage?
Kissmetrics has a free tier; the other does not. Paid plans start at Free for Kissmetrics and On request for WebEngage.
Does Kissmetrics or WebEngage run on more platforms?
Kissmetrics runs on Web. WebEngage runs on Web, iOS SDK, Android SDK, React Native, Flutter, API.
Can I use Kissmetrics for free?
Yes. Kissmetrics has a free tier, so you can try it without paying. WebEngage starts at On request.
What is Kissmetrics best used for?
Kissmetrics is most often used for product analytics and user behavior tracking, event-based analytics, data integration and reporting. Of those, product analytics and user behavior tracking and event-based analytics are not what WebEngage is typically brought in for.
What can Kissmetrics do that WebEngage cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. WebEngage covers Journey designer, Behavioural segmentation, Push and in-app, WhatsApp.

Answered from the vendors’ own pages

Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
WebEngage: How much does WebEngage cost?

It does not publish pricing. It is quoted by monthly tracked users with message volumes charged separately, and it typically comes in below Braze and CleverTap for equivalent volumes.

Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
WebEngage: Is it a CDP or a marketing automation tool?

Both, in practice. It assembles unified user profiles from event streams and then acts on them, though it is lighter than a dedicated CDP on data warehousing and identity resolution.

Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
WebEngage: Is WebEngage owned by anyone else?

No. It remains an independent Mumbai-based company.

WebEngage: Which channels does it support?

Mobile push, in-app, web push, email, SMS and WhatsApp, with WhatsApp treated as a first-class channel rather than an add-on.

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