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Marketing & Analytics · head to head

Kissmetrics vs Marketing Evolution

Kissmetrics logo

Kissmetrics

Marketing & Analytics

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing & Analytics

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
  • They diverge on capability: Kissmetrics covers Customer analytics, Marketing Evolution covers Multi-touch attribution.

Where they differ

Only the attributes on which Kissmetrics and Marketing Evolution actually diverge.

Attributes where Kissmetrics and Marketing Evolution differ
AttributeKissmetricsMarketing Evolution
Starting price$500/month$5000/month
Pricing modelquotesubscription
PlatformsWebWeb, Api, Analytics
Founded20092008

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Marketing Evolution
  • Analysing funnels and cohorts across a customer journeynot Marketing Evolution

Marketing Evolution

  • Attribution modelingnot Kissmetrics
  • Marketing ROInot Kissmetrics
  • Budget allocationnot Kissmetrics
  • Channel optimizationnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Pricing, plan by plan

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Kissmetrics or Marketing Evolution better?
Neither clearly leads. Kissmetrics starts at $500/month and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Marketing Evolution?
Kissmetrics starts at $500/month and Marketing Evolution at $5000/month.
Does Kissmetrics or Marketing Evolution run on more platforms?
Kissmetrics runs on Web. Marketing Evolution runs on Web, Api, Analytics.
What is Kissmetrics best used for?
Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what Marketing Evolution is typically brought in for.
What can Kissmetrics do that Marketing Evolution cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Salesforce.
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