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Marketing & Analytics · head to head

Kissmetrics vs Supermetrics

Kissmetrics logo

Kissmetrics

Marketing & Analytics

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing & Analytics

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Kissmetrics covers Customer analytics, Supermetrics covers Multi-source data connectors.

Where they differ

Only the attributes on which Kissmetrics and Supermetrics actually diverge.

Attributes where Kissmetrics and Supermetrics differ
AttributeKissmetricsSupermetrics
Starting price$500/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
Founded20092010

Identical on both: user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Supermetrics
  • Analysing funnels and cohorts across a customer journeynot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Kissmetrics
  • Loading advertising data into BigQuery or Snowflake for reportingnot Kissmetrics
  • Automating recurring client marketing reports at an agencynot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Kissmetrics or Supermetrics better?
Neither clearly leads. Kissmetrics starts at $500/month and Supermetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Supermetrics?
Supermetrics has a free tier; the other does not. Paid plans start at $500/month for Kissmetrics and Free for Supermetrics.
Does Kissmetrics or Supermetrics run on more platforms?
Kissmetrics runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Kissmetrics starts at $500/month.
What is Kissmetrics best used for?
Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what Supermetrics is typically brought in for.
What can Kissmetrics do that Supermetrics cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce.
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