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Marketing · head to head

Kissmetrics vs Roxhill

Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Rated
-
Full reviewWebsite
Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Kissmetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • They diverge on capability: Kissmetrics covers Customer analytics, Roxhill covers Journalist database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kissmetrics and Roxhill actually diverge.

Attributes where Kissmetrics and Roxhill differ
AttributeKissmetricsRoxhill
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded2009Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • Cloud deployment
  • Web support

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product analytics and user behavior trackingnot Roxhill
  • Event-based analyticsnot Roxhill
  • Data integration and reportingnot Roxhill

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Kissmetrics
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Kissmetrics
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Kissmetrics
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Pricing, plan by plan

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Questions people ask

Is Kissmetrics or Roxhill better?
Neither clearly leads. Kissmetrics starts at Free and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Roxhill?
Kissmetrics has a free tier; the other does not. Paid plans start at Free for Kissmetrics and On request for Roxhill.
Does Kissmetrics or Roxhill run on more platforms?
Kissmetrics runs on Web. Roxhill runs on Web, iOS, Android.
Can I use Kissmetrics for free?
Yes. Kissmetrics has a free tier, so you can try it without paying. Roxhill starts at On request.
What is Kissmetrics best used for?
Kissmetrics is most often used for product analytics and user behavior tracking, event-based analytics, data integration and reporting. Of those, product analytics and user behavior tracking and event-based analytics are not what Roxhill is typically brought in for.
What can Kissmetrics do that Roxhill cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

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