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Marketing · head to head

Kissmetrics vs Unbounce

Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kissmetrics and Unbounce actually diverge.

Attributes where Kissmetrics and Unbounce differ
AttributeKissmetricsUnbounce
Pricing modelfreemiumsubscription
PlatformsWebWeb, API
Founded2009Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • Cloud deployment
  • Web support

Only in Unbounce

Nothing recorded that Kissmetrics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product analytics and user behavior trackingnot Unbounce
  • Event-based analyticsnot Unbounce
  • Data integration and reportingnot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Kissmetrics
  • SaaS companies optimising landing pages for customer acquisitionnot Kissmetrics
  • E-commerce businesses testing product landing pages and promotional campaignsnot Kissmetrics
  • B2B marketers building dedicated pages for specific customer segmentsnot Kissmetrics
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Kissmetrics or Unbounce better?
Neither clearly leads. Kissmetrics starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Unbounce?
Kissmetrics starts at Free and Unbounce at Free.
Does Kissmetrics or Unbounce run on more platforms?
Kissmetrics runs on Web. Unbounce runs on Web, API.
Can I use Kissmetrics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Kissmetrics best used for?
Kissmetrics is most often used for product analytics and user behavior tracking, event-based analytics, data integration and reporting. Of those, product analytics and user behavior tracking and event-based analytics are not what Unbounce is typically brought in for.
What can Kissmetrics do that Unbounce cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis.

Answered from the vendors’ own pages

Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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