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Software · head to head

AB Tasty vs Kissmetrics

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: AB Tasty covers A/B testing, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which AB Tasty and Kissmetrics actually diverge.

Attributes where AB Tasty and Kissmetrics differ
AttributeAB TastyKissmetrics
Starting price€500/month$500/month
Founded20112009

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Multiple languages language support

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • English language support

Both cover

  • Salesforce
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Kissmetrics
  • Feature flagging and progressive rolloutsnot Kissmetrics
  • Personalising content for identified and anonymous visitorsnot Kissmetrics
  • Search, recommendations and merchandising for ecommercenot Kissmetrics
  • Conversion optimisation experiments across channelsnot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot AB Tasty
  • Analysing funnels and cohorts across a customer journeynot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is AB Tasty or Kissmetrics better?
Neither clearly leads. AB Tasty starts at €500/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Kissmetrics?
AB Tasty starts at €500/month and Kissmetrics at $500/month.
Does AB Tasty or Kissmetrics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Kissmetrics is typically brought in for.
What can AB Tasty do that Kissmetrics cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Salesforce, Cloud deployment, Web support.
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