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Social Media · head to head

Agorapulse vs Runway

Agorapulse logo

Agorapulse

Social Media

Social media management for scheduling, inbox and reporting

From
$79/month
Rated
-
Full reviewWebsite
Runway logo

Runway

Social Media

AI-powered creative tools for video and images

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Runway has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agorapulse standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier; Runway the free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Agorapulse and Runway actually diverge.

Attributes where Agorapulse and Runway differ
AttributeAgorapulseRunway
Starting price$79/monthFree
Free tierNoYes
FoundedUnknown2018

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agorapulse

Nothing recorded that Runway does not also cover.

Only in Runway

  • Gen-2 video generation
  • Green screen
  • Inpainting
  • Super resolution
  • Motion tracking
  • Adobe Premiere
  • Final Cut Pro
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Agorapulse

  • Social media management and schedulingnot Runway
  • Multi-channel customer messagingnot Runway
  • Social analytics and ROI reportingnot Runway
  • Team collaboration on social campaignsnot Runway

Runway

  • Generating video clips from text or image promptsnot Agorapulse
  • Extending or editing existing footage with generative modelsnot Agorapulse
  • Removing objects and backgrounds from videonot Agorapulse
  • Storyboarding and previsualisation for productionnot Agorapulse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agorapulse

  • Standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier
  • Additional social profiles beyond the plan limit cost $10 to $15 per month each
  • Monthly billing runs noticeably higher than the quoted annual rate, for example $99 per month monthly versus $79 per month paid annually on Standard

Runway

  • The free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • Outputs carry a watermark until the Standard plan at $12 a month
  • Everything is metered in credits, and Gen-4.5 video costs 60 credits per 5 seconds, so a Standard plan covers roughly 125 short videos a year
  • Only the Max plan at $76 a month rolls unused credits over, and only for one month
  • The free tier gives a selection of models rather than the full set

Pricing, plan by plan

Agorapulse

$79/month
  • Standard$79/month
    • Schedule and publish unlimited posts
    • Manage all messages and organic comments from one inbox
    • Basic reporting and export features
  • Professional$119/month
    • All Standard features
    • Link in bio, Instagram product tagging, and calendar notes
    • Ad comments moderation
  • Advanced$149/month
    • All Professional features
    • Labels, saved replies, automated moderation rules, and bulk actions
    • Shared content calendars
  • Custom$null/mo
    • Unlimited social profiles
    • SSO, custom roles, and multi-step approval workflows
    • Full reporting with historical data import and API access

Runway

Free
  • FreeFree
    • 125 credits
    • Basic tools
    • 720p exports
  • Standard$12/month
    • 625 credits/month
    • Gen-2 access
    • 4K exports
  • Pro$28/month
    • 2250 credits/month
    • All tools
    • Priority processing
  • Unlimited$76/month
    • Unlimited generations
    • Custom models
    • API access

Which should you pick?

Choose Agorapulse if

Nothing in the data separates Agorapulse from Runway on the points above - pick on price and on how each one feels to use.

Agorapulse review

Choose Runway if

  • You need gen-2 video generation.
  • You want to start without paying.
  • You also want green screen.
Runway review

Questions people ask

Is Agorapulse or Runway better?
Neither clearly leads. Agorapulse starts at $79/month and Runway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agorapulse or Runway?
Runway has a free tier; the other does not. Paid plans start at $79/month for Agorapulse and Free for Runway.
Does Agorapulse or Runway run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Runway for free?
Yes. Runway has a free tier, so you can try it without paying. Agorapulse starts at $79/month.
What is Agorapulse best used for?
Agorapulse is most often used for social media management and scheduling, multi-channel customer messaging, social analytics and roi reporting, team collaboration on social campaigns. Of those, social media management and scheduling and multi-channel customer messaging are not what Runway is typically brought in for.
What can Agorapulse do that Runway cannot?
Runway covers Gen-2 video generation, Green screen, Inpainting, Super resolution.

Answered from the vendors’ own pages

Agorapulse: How much can I save by choosing annual billing instead of monthly?

Agorapulse annual billing provides significant savings: Standard saves $240 per year by paying $99 annually instead of $79 monthly, Professional saves $360 per year, and Advanced saves $600 per year. Monthly billing is available at higher rates: $79, $119, and $149 respectively.

Source
Runway: How much does Runway cost?

Runway publishes four tiers on annual billing: Standard at $12 per month, Pro at $28 and Max at $76, against monthly rates of $15, $35 and $95. Enterprise is quoted. Annual billing is advertised as 20% off.

Source
Agorapulse: How many social media profiles can I manage on each plan?

Standard, Professional, and Advanced plans each include management of 10 social media profiles. The Custom plan unlocks unlimited social profiles, along with additional features like SSO, custom roles, and API access.

Source
Runway: Does Runway have a free plan?

Yes. The free plan costs nothing and includes 125 one time credits to explore the AI tools, plus 5GB of asset storage. The credits are one time rather than monthly.

Source
Agorapulse: What is included in the Advanced plan compared to Standard?

Advanced includes all Professional features plus labels, saved replies, automated moderation rules, bulk actions, shared content calendars, advanced ROI analysis, ads reporting, and competitor benchmarking. Monthly cost is $149 ($199 annually), compared to Standard at $79 ($99 annually).

Source
Runway: How many credits does each Runway plan include?

Standard includes 625 credits a month, Pro includes 2,250 and Max includes 9,500. Only Max offers credit rollover, and it rolls over for one month.

Source
Agorapulse: What does the Custom plan include and when should I choose it?

The Custom plan is tailored pricing that includes unlimited social profiles, SSO, custom roles, multi-step approval workflows, API access, dedicated Customer Success Manager, priority support, 1-on-1 training, and quarterly business reviews. Choose this for large enterprises needing unlimited profiles and advanced team management features.

Source
Runway: When do I need Runway Pro rather than Standard?

Pro adds custom voices for lip sync, raises storage to 500GB and gives access to the best models, on top of Standard's AI image and video models, 4K upscaling and watermark free output.

Source
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