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Social Media · head to head

Determ vs Runway

Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite
Runway logo

Runway

Social Media

AI-powered creative tools for video and images

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Runway has a free tier, so it costs nothing to try first.
  • Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Runway the free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • They diverge on capability: Determ covers Real-time mention alerts, Runway covers Gen-2 video generation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Determ and Runway actually diverge.

Attributes where Determ and Runway differ
AttributeDetermRunway
Starting price€99/monthFree
Pricing modelPer month by topic and mention volumesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2018

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Sentiment analysis
  • Influencer identification
  • Boolean query builder
  • Reporting and exports
  • Mentions API
  • Crisis alerts

Only in Runway

  • Gen-2 video generation
  • Green screen
  • Inpainting
  • Super resolution
  • Motion tracking
  • Adobe Premiere
  • Final Cut Pro
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Runway
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Runway
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Runway
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Runway

Runway

  • Generating video clips from text or image promptsnot Determ
  • Extending or editing existing footage with generative modelsnot Determ
  • Removing objects and backgrounds from videonot Determ
  • Storyboarding and previsualisation for productionnot Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Runway

  • The free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • Outputs carry a watermark until the Standard plan at $12 a month
  • Everything is metered in credits, and Gen-4.5 video costs 60 credits per 5 seconds, so a Standard plan covers roughly 125 short videos a year
  • Only the Max plan at $76 a month rolls unused credits over, and only for one month
  • The free tier gives a selection of models rather than the full set

Pricing, plan by plan

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

Runway

Free
  • FreeFree
    • 125 credits
    • Basic tools
    • 720p exports
  • Standard$12/month
    • 625 credits/month
    • Gen-2 access
    • 4K exports
  • Pro$28/month
    • 2250 credits/month
    • All tools
    • Priority processing
  • Unlimited$76/month
    • Unlimited generations
    • Custom models
    • API access

Which should you pick?

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Choose Runway if

  • You need gen-2 video generation.
  • You want to start without paying.
  • You also want green screen.
Runway review

Questions people ask

Is Determ or Runway better?
Neither clearly leads. Determ starts at €99/month and Runway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or Runway?
Runway has a free tier; the other does not. Paid plans start at €99/month for Determ and Free for Runway.
Does Determ or Runway run on more platforms?
Determ runs on Web, iOS, Android. Runway runs on Web.
Can I use Runway for free?
Yes. Runway has a free tier, so you can try it without paying. Determ starts at €99/month.
What is Determ best used for?
Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Runway is typically brought in for.
What can Determ do that Runway cannot?
Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Runway covers Gen-2 video generation, Green screen, Inpainting, Super resolution.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Runway: How much does Runway cost?

Runway publishes four tiers on annual billing: Standard at $12 per month, Pro at $28 and Max at $76, against monthly rates of $15, $35 and $95. Enterprise is quoted. Annual billing is advertised as 20% off.

Source
Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Runway: Does Runway have a free plan?

Yes. The free plan costs nothing and includes 125 one time credits to explore the AI tools, plus 5GB of asset storage. The credits are one time rather than monthly.

Source
Determ: Does it monitor print or broadcast?

No. Online and social only.

Runway: How many credits does each Runway plan include?

Standard includes 625 credits a month, Pro includes 2,250 and Max includes 9,500. Only Max offers credit rollover, and it rolls over for one month.

Source
Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

Runway: When do I need Runway Pro rather than Standard?

Pro adds custom voices for lip sync, raises storage to 500GB and gives access to the best models, on top of Standard's AI image and video models, 4K upscaling and watermark free output.

Source
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