Boostly

Done-for-you direct booking websites and marketing coaching for short-term rental hosts

As of 31 August 2026, Boostly's pricing is not published; the vendor quotes on request. Boostly is not a property management system. Softwr lists it under Travel. Boostly is available on Web.

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Overview

What Boostly does

Boostly sells direct booking websites to short-term rental owners and managers, together with the marketing training to fill them. The site is a custom WordPress build with a booking widget that pulls live rates and availability from whatever property management system you already run, so Boostly sits in front of Hostaway, Guesty, Lodgify or Uplisting rather than replacing them. Card payments are taken directly, usually through Stripe. Around the website sits a coaching programme covering social content, email marketing, local search and guest retention, plus an active host community and a long-running podcast. The distinguishing thing is that it is a service business with software attached, not the other way round. You are buying a done-for-you build and an ongoing marketing curriculum, which is why the commercial shape looks nothing like a SaaS subscription: a substantial one-off setup fee, commonly quoted in the low thousands of US dollars, followed by a modest monthly or annual platform charge. Because the site is WordPress, you retain something you could in principle host and maintain yourself, which is unusual in a category of closed platforms. Buyers are owners and small managers with five to fifty units who have decided OTA dependence is a strategic risk and are willing to fund a marketing programme to fix it. The trade-off is that the outcome depends on you. A website does not generate demand; the traffic has to come from content, email and local search that you produce, and hosts who buy the build expecting bookings to arrive tend to be disappointed. It is also a poor fit for anyone unwilling to maintain WordPress or to pay a four-figure sum before seeing a single direct reservation.

What people use it for

A manager with twenty holiday lets who wants to cut OTA commission on repeat guests
An owner with a strong local brand in a destination where Airbnb visibility is expensive
A host who already runs Hostaway and needs a marketing front end rather than another PMS
An operator building an email list of past guests to drive off-season occupancy

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Boostly.

The dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.
It is a website and a marketing programme, not a property management system; you still need and still pay for a PMS underneath it.
Results depend entirely on your own effort producing content and email, and a site with no traffic strategy produces no direct bookings regardless of how well it is built.
The build is WordPress, which means plugin updates, hosting decisions and the security exposure that comes with the platform, all of which land on you or on a paid maintenance arrangement.
Coaching and community are a large share of what you pay for, which is poor value for an operator who already has marketing capability and only wants the booking site.

Cross-shopped

What people choose instead of Boostly

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Boostlyvs
Lodgify
Lodgify: A self-serve website builder for a fraction of the cost if you do not want a done-for-you build
Boostlyvs
Hostaway
Hostaway: A full management platform whose own direct booking site may be sufficient
Boostlyvs
Uplisting
Uplisting: A flat monthly price that includes direct booking pages without a four-figure setup fee

Pricing

What Boostly costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Boostly direct booking website

On request

One-off build and setup fee quoted per customer, commonly in the low thousands
Ongoing platform and support subscription billed monthly or annually
Marketing programme and community access included
Booking widget connects to your existing PMS
No published price list on the vendor site

Capabilities

Features

Custom WordPress site
A built-for-you direct booking website you own rather than rent
PMS booking widget
Live rates and availability pulled from your existing property management system
Direct card payments
Guest payment taken on your own site, commonly through Stripe
Marketing curriculum
Structured training on social content, email and local search for rental hosts
Host community
Private group and events for operators pursuing direct bookings
Email capture and nurture
Lead collection and repeat-guest campaigns built into the site
SEO groundwork
On-page structure and local search setup for the property location
Podcast and content library
Long-running educational output on direct booking strategy

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is Boostly a property management system?

No. It builds direct booking websites and teaches marketing. Your PMS stays where it is and Boostly plugs into it.

What does it actually cost?

Pricing is not published. The structure is a substantial one-off build fee, commonly quoted in the low thousands of US dollars, plus a smaller ongoing subscription.

Do I own the website?

It is built on WordPress, so unlike a closed platform site you retain something transferable, though moving it off Boostly means taking on hosting and maintenance yourself.

Will it replace Airbnb bookings?

Only to the extent you drive traffic to it. The site converts demand you generate; it does not create demand on its own.

Keep looking

Where to go from Boostly

Best Travel software for

Compare Boostly with

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Softwr does not host reviews and shows no star rating for Boostly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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