Travel · head to head
Apaleo vs Boostly
Apaleo
Travel
API-first hotel property management platform sold per room with a monthly floor
- From
- €8/month
- Rated
- -
Boostly
Travel
Done-for-you direct booking websites and marketing coaching for short-term rental hosts
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Apaleo the €400 monthly floor means a property under fifty rooms pays well above the headline €8 per room, so a twenty five room hotel pays €16 per room and the advertised rate is misleading at the small end.; Boostly the dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.
- They diverge on capability: Apaleo covers Open REST API, Boostly covers Custom WordPress site.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Apaleo and Boostly actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Travel).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apaleo
- Open REST API
- Apaleo Store
- Multi-property inventory
- Apaleo Pay
- Unit group model
- Night audit and accounting export
Only in Boostly
- Custom WordPress site
- PMS booking widget
- Direct card payments
- Marketing curriculum
- Host community
- Email capture and nurture
- SEO groundwork
- Podcast and content library
What people use each for
The jobs each tool is most often brought in to do.
Apaleo
- A serviced apartment group building its own branded check-in and access flow that needs full PMS control through an API rather than a vendor-built kiosknot Boostly
- A European hotel group standardising twenty properties on one system with central rate management and DATEV-ready accounting exportsnot Boostly
- A new-build lifestyle hotel operating with no permanent front desk, where door locks, kiosks and messaging come from specialists and the PMS is the record of truthnot Boostly
- A revenue team that wants to plug Duetto or IDeaS into live inventory without paying a per-connection interface feenot Boostly
Boostly
- A manager with twenty holiday lets who wants to cut OTA commission on repeat guestsnot Apaleo
- An owner with a strong local brand in a destination where Airbnb visibility is expensivenot Apaleo
- A host who already runs Hostaway and needs a marketing front end rather than another PMSnot Apaleo
- An operator building an email list of past guests to drive off-season occupancynot Apaleo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apaleo
- The €400 monthly floor means a property under fifty rooms pays well above the headline €8 per room, so a twenty five room hotel pays €16 per room and the advertised rate is misleading at the small end.
- Apaleo ships no point of sale, no spa or golf module and no conference and banqueting system, so full service hotels must buy and integrate three or four more products before the stack is complete.
- Because the model assumes you assemble the guest-facing layer from the Store, the real monthly cost is the platform fee plus several third-party subscriptions, and that total is nowhere on the pricing page.
- Support and documentation lean towards developers, so an operator without technical capacity or an implementation partner will find configuration and troubleshooting harder than with a conventional PMS.
- The product and integration ecosystem is strongest in German-speaking Europe, and North American buyers will find fewer local integrations for payments, tax rules and accounting than a US-focused PMS offers.
Boostly
- The dominant cost is the one-off build fee, which is quoted rather than published and typically runs into the thousands, so the monthly figure hosts quote to each other badly understates the commitment.
- It is a website and a marketing programme, not a property management system; you still need and still pay for a PMS underneath it.
- Results depend entirely on your own effort producing content and email, and a site with no traffic strategy produces no direct bookings regardless of how well it is built.
- The build is WordPress, which means plugin updates, hosting decisions and the security exposure that comes with the platform, all of which land on you or on a paid maintenance arrangement.
- Coaching and community are a large share of what you pay for, which is poor value for an operator who already has marketing capability and only wants the booking site.
Pricing, plan by plan
Apaleo
€8/month- Apaleo Platform$8/month
- €8 per room per month
- Minimum €400 per month regardless of room count
- All APIs included at no extra cost
Boostly
On request- Boostly direct booking website$undefined/year
- One-off build and setup fee quoted per customer, commonly in the low thousands
- Ongoing platform and support subscription billed monthly or annually
- Marketing programme and community access included
Which should you pick?
Choose Apaleo if
- You need open rest api.
- You work on Web, API.
- You also want apaleo store.
Questions people ask
- Is Apaleo or Boostly better?
- Neither clearly leads. Apaleo starts at €8/month and Boostly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apaleo or Boostly?
- Apaleo starts at €8/month and Boostly at On request.
- Does Apaleo or Boostly run on more platforms?
- Apaleo runs on Web, API. Boostly runs on Web.
- What is Apaleo best used for?
- Apaleo is most often used for a serviced apartment group building its own branded check-in and access flow that needs full pms control through an api rather than a vendor-built kiosk, a european hotel group standardising twenty properties on one system with central rate management and datev-ready accounting exports, a new-build lifestyle hotel operating with no permanent front desk, where door locks, kiosks and messaging come from specialists and the pms is the record of truth, a revenue team that wants to plug duetto or ideas into live inventory without paying a per-connection interface fee. Of those, a serviced apartment group building its own branded check-in and access flow that needs full pms control through an api rather than a vendor-built kiosk and a european hotel group standardising twenty properties on one system with central rate management and datev-ready accounting exports are not what Boostly is typically brought in for.
- What can Apaleo do that Boostly cannot?
- Apaleo covers Open REST API, Apaleo Store, Multi-property inventory, Apaleo Pay. Boostly covers Custom WordPress site, PMS booking widget, Direct card payments, Marketing curriculum.
Answered from the vendors’ own pages
Apaleo: What does Apaleo actually cost for a sixty room hotel?
€480 per month for the platform at €8 per room, plus payment processing from 0.6% and whatever Store integrations you add. Below fifty rooms you pay the €400 floor.
Boostly: Is Boostly a property management system?
No. It builds direct booking websites and teaches marketing. Your PMS stays where it is and Boostly plugs into it.
Apaleo: Is API access charged separately?
No. All APIs are included in the per room fee, which is unusual in the PMS market where interface fees per connection are common.
Boostly: What does it actually cost?
Pricing is not published. The structure is a substantial one-off build fee, commonly quoted in the low thousands of US dollars, plus a smaller ongoing subscription.
Apaleo: Does it include a channel manager?
No. You connect one from the Store, such as SiteMinder, and pay that vendor separately.
Boostly: Do I own the website?
It is built on WordPress, so unlike a closed platform site you retain something transferable, though moving it off Boostly means taking on hosting and maintenance yourself.
Apaleo: Can it run a full service hotel?
Only with additional systems. There is no native POS, spa or events module.
Boostly: Will it replace Airbnb bookings?
Only to the extent you drive traffic to it. The site converts demand you generate; it does not create demand on its own.
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