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Nonprofits · head to head

EveryAction vs Virtuous

EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: EveryAction covers Email campaigns, Virtuous covers Volunteer tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which EveryAction and Virtuous actually diverge.

Attributes where EveryAction and Virtuous differ
AttributeEveryActionVirtuous
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded20072013

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Salesforce
  • Zapier
  • Mobile-responsive support

Only in Virtuous

  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Mailchimp
  • Slack
  • IOS support
  • Android support

Both cover

  • Donor management
  • Stripe
  • PayPal
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Virtuous
  • Productivitynot Virtuous
  • Automationnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot EveryAction
  • Marketing automation and supporter journeys tied to giving datanot EveryAction
  • Online donation forms and giving pages connected to the CRMnot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose EveryAction if

  • You need email campaigns.
  • You work on Web, Mobile-responsive.
  • You also want digital marketing.
EveryAction review

Choose Virtuous if

  • You need volunteer tracking.
  • You work on Web, IOS, Android.
  • You also want giving analysis.
Virtuous review

Questions people ask

Is EveryAction or Virtuous better?
Neither clearly leads. EveryAction starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Virtuous?
EveryAction starts at On request and Virtuous at On request.
Does EveryAction or Virtuous run on more platforms?
EveryAction runs on Web, Mobile-responsive. Virtuous runs on Web, IOS, Android.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Virtuous is typically brought in for.
What can EveryAction do that Virtuous cannot?
EveryAction covers Email campaigns, Digital marketing, Multi-channel engagement, Reporting. Virtuous covers Volunteer tracking, Giving analysis, Ministry management, Mailchimp. Both handle Donor management, Stripe, PayPal, Web support.

Answered from the vendors’ own pages

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
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