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Influencer Marketing · head to head

Billo vs Modash

Billo logo

Billo

Influencer Marketing

Custom video ads made by real creators

From
$59/one-time
Rated
-
Full reviewWebsite
Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Modash has a free tier, so it costs nothing to try first.
  • Each has a real cost: Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video; Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • They diverge on capability: Billo covers UGC video creation, Modash covers 250M+ creator database.

Where they differ

Only the attributes on which Billo and Modash actually diverge.

Attributes where Billo and Modash differ
AttributeBilloModash
Starting price$59/one-timeFree
Pricing modelusage-basedsubscription
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Api
Founded20202018

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Billo

  • UGC video creation
  • Creator matching
  • Product shipping
  • Content revisions
  • Raw footage
  • Content licensing
  • Fast turnaround
  • Quality control

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • TikTok
  • Instagram
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Billo

  • Video adsnot Modash
  • Unboxing videosnot Modash
  • Product demosnot Modash
  • Testimonialsnot Modash
  • Social contentnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot Billo
  • Vetting influencer audience quality before outreachnot Billo
  • Tracking creator content and campaign performancenot Billo
  • Paying creators and running affiliate programmes from one platformnot Billo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Billo

  • UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

Billo

$59/one-time
  • Starter$59/per-video
    • 60-second videos
    • Standard creators
    • 2 revision rounds
  • Premium$99/per-video
    • 90-second videos
    • Verified creators
    • 3 revision rounds
  • Enterprise$undefined/custom
    • Volume discounts
    • Dedicated manager
    • Custom requirements

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Which should you pick?

Choose Billo if

  • You need ugc video creation.
  • You work on Web, Ios, Android.
  • You also want creator matching.
Billo review

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is Billo or Modash better?
Neither clearly leads. Billo starts at $59/one-time and Modash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Billo or Modash?
Modash has a free tier; the other does not. Paid plans start at $59/one-time for Billo and Free for Modash.
Does Billo or Modash run on more platforms?
Billo runs on Web, Ios, Android. Modash runs on Web, Api.
Can I use Modash for free?
Yes. Modash has a free tier, so you can try it without paying. Billo starts at $59/one-time.
What is Billo best used for?
Billo is most often used for video ads, unboxing videos, product demos, testimonials. Of those, video ads and unboxing videos are not what Modash is typically brought in for.
What can Billo do that Modash cannot?
Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle TikTok, Instagram, YouTube, Shopify.
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