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Influencer Marketing · head to head

Billo vs Refersion

Billo logo

Billo

Influencer Marketing

Custom video ads made by real creators

From
$59/one-time
Rated
-
Full reviewWebsite
R

Refersion

Influencer Marketing

Affiliate and influencer marketing for e-commerce

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video; Refersion no influencer discovery tools; requires using separate platforms to identify creators
  • They diverge on capability: Billo covers UGC video creation, Refersion covers Affiliate recruitment.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Billo and Refersion actually diverge.

Attributes where Billo and Refersion differ
AttributeBilloRefersion
Starting price$59/one-time$99/month
Pricing modelusage-basedsubscription
PlatformsWeb, Ios, AndroidWeb
Founded20202014

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Billo

  • UGC video creation
  • Creator matching
  • Product shipping
  • Content revisions
  • Raw footage
  • Content licensing
  • Fast turnaround
  • Quality control

Only in Refersion

  • Affiliate recruitment
  • Coupon tracking
  • Commission automation
  • Influencer management
  • Performance analytics
  • BigCommerce
  • WooCommerce
  • Magento

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Billo

  • Video adsnot Refersion
  • Unboxing videosnot Refersion
  • Product demosnot Refersion
  • Testimonialsnot Refersion
  • Social contentnot Refersion

Refersion

  • affiliate marketing managementnot Billo
  • Workflow automationnot Billo
  • Reportingnot Billo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Billo

  • UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video

Refersion

  • No influencer discovery tools; requires using separate platforms to identify creators
  • Limited audience analysis and insights compared to competitors
  • Minimal customization options for reports and analytics
  • Higher starting price (39-99 USD/month) may be prohibitive for small businesses

Pricing, plan by plan

Billo

$59/one-time
  • Starter$59/per-video
    • 60-second videos
    • Standard creators
    • 2 revision rounds
  • Premium$99/per-video
    • 90-second videos
    • Verified creators
    • 3 revision rounds
  • Enterprise$undefined/custom
    • Volume discounts
    • Dedicated manager
    • Custom requirements

Refersion

$99/month
  • Professional$99/month
    • 130 monthly order conversions
    • Unlimited affiliates
    • Shopify integration

Which should you pick?

Choose Billo if

  • You need ugc video creation.
  • You work on Web, Ios, Android.
  • You also want creator matching.
Billo review

Choose Refersion if

  • You need affiliate recruitment.
  • You also want coupon tracking.
Refersion review

Questions people ask

Is Billo or Refersion better?
Neither clearly leads. Billo starts at $59/one-time and Refersion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Billo or Refersion?
Billo starts at $59/one-time and Refersion at $99/month.
Does Billo or Refersion run on more platforms?
Billo runs on Web, Ios, Android. Refersion runs on Web.
What is Billo best used for?
Billo is most often used for video ads, unboxing videos, product demos, testimonials. Of those, video ads and unboxing videos are not what Refersion is typically brought in for.
What can Billo do that Refersion cannot?
Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Billo: Does Billo offer a free tier or require payment to start?

Billo offers a 'Sign up for free' option for both brands and creators, indicating a free tier is available. However, detailed pricing information is not available on the homepage.

Source
Refersion: How much does Refersion cost?

Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.

Source
Billo: What promotional offers does Billo currently have?

Billo is currently offering a Black Friday promotion with +$300 bonus to creator balances for creator videos.

Source
Refersion: How fast can I set up Refersion?

Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.

Source
Refersion: What integrations does Refersion support?

Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.

Source
Refersion: Does Refersion include influencer discovery?

No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.

Source
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