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Technology · head to head

Attio vs HubSpot

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Attio covers Custom data model, HubSpot covers CRM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and HubSpot actually diverge.

Attributes where Attio and HubSpot differ
AttributeAttioHubSpot
Pricing modelfreemiumsubscription
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Cloud
CategoryTechnologyCRM
Founded20212006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Gmail
  • Outlook
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot HubSpot
  • Customer managementnot HubSpot
  • Deal trackingnot HubSpot
  • Investor relationsnot HubSpot
  • Partnership managementnot HubSpot

HubSpot

  • Marketing automation with email sending and lead generationnot Attio
  • CRM with deal pipeline managementnot Attio
  • Multi-user team collaborationnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Attio or HubSpot better?
Neither clearly leads. Attio starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or HubSpot?
Attio starts at Free and HubSpot at Free.
Does Attio or HubSpot run on more platforms?
Attio runs on Web, Ios, Android, Api. HubSpot runs on Web, Mobile, Cloud.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what HubSpot is typically brought in for.
What can Attio do that HubSpot cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Gmail, Outlook, Slack, SOC2.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
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