Customer Success · head to head
Apttus vs Brainshark
The short version
- Each has a real cost: Apttus no pricing published on Conga pricing page; Brainshark user interface feels outdated with limited formatting customization options
- They diverge on capability: Apttus covers CPQ, Brainshark covers Content authoring.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Apttus and Brainshark actually diverge.
| Attribute | Apttus | Brainshark |
|---|---|---|
| Starting price | $100/month | On request |
| Pricing model | subscription | Unknown |
| Platforms | Web | Web, Ios, Android |
| Category | Customer Success | Sales Enablement |
| Founded | 2006 | 1999 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apttus
- CPQ
- Contract management
- Pricing optimization
- Revenue recognition
- AI recommendations
- SAP
- Oracle
Only in Brainshark
- Content authoring
- Video coaching
- Training
- Assessments
- Analytics
- Slack
- Highspot
- Ios support
Both cover
- Salesforce
- Microsoft Dynamics
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Apttus
- Proposal managementnot Brainshark
- Contract managementnot Brainshark
- Sales enablementnot Brainshark
Brainshark
- Customer Successnot Apttus
- Sales Readinessnot Apttus
- Content Authoringnot Apttus
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apttus
- No pricing published on Conga pricing page
- Requires direct contact with sales for pricing quotes
- Enterprise-focused solution with custom negotiations
Brainshark
- User interface feels outdated with limited formatting customization options
- Branching feature is very limited compared to competitors
- Course catalog and transcript management in Salesforce are clunky and unintuitive
- Administrative controls are complex and adjusting settings takes longer than expected
Pricing, plan by plan
Apttus
$100/month- Professional$100/month
- CPQ
- Contract management
- Pricing engine
- Enterprise$200/month
- AI pricing
- Advanced workflows
- Custom integrations
Brainshark
On requestNo published plan breakdown. See the Brainshark review.
Which should you pick?
Choose Brainshark if
- You need content authoring.
- You work on Web, Ios, Android.
- You also want video coaching.
Questions people ask
- Is Apttus or Brainshark better?
- Neither clearly leads. Apttus starts at $100/month and Brainshark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apttus or Brainshark?
- Apttus starts at $100/month and Brainshark at On request.
- Does Apttus or Brainshark run on more platforms?
- Apttus runs on Web. Brainshark runs on Web, Ios, Android.
- What is Apttus best used for?
- Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Brainshark is typically brought in for.
- What can Apttus do that Brainshark cannot?
- Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Brainshark covers Content authoring, Video coaching, Training, Assessments. Both handle Salesforce, Microsoft Dynamics, Web support.
Answered from the vendors’ own pages
Apttus: How much does Apttus (Conga) cost?
Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.
SourceBrainshark: What is Brainshark primarily used for?
Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.
SourceApttus: Does Conga offer published pricing tiers?
No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.
SourceBrainshark: Does Brainshark integrate with PowerPoint?
Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.
SourceBrainshark: Can Brainshark track employee training completion?
Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.
SourceRelated pages
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