Softwr

Customer Success · head to head

Apttus vs Gainsight

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Gainsight logo

Gainsight

Sales Enablement

The #1 Customer Success Platform

From
$2500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Gainsight limited customization options; teams resort to exports and scripts when platform lacks required fields
  • They diverge on capability: Apttus covers CPQ, Gainsight covers Health scores.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Gainsight actually diverge.

Attributes where Apttus and Gainsight differ
AttributeApttusGainsight
Starting price$100/month$2500/month
CategoryCustomer SuccessSales Enablement
Founded20062011

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Gainsight

  • Health scores
  • Churn prediction
  • Playbook automation
  • Customer 360 view
  • Journey orchestration
  • HubSpot
  • Slack
  • Zendesk

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Gainsight
  • Contract managementnot Gainsight
  • Sales enablementnot Gainsight

Gainsight

  • Customer Successnot Apttus
  • Retentionnot Apttus
  • Health Scoringnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Gainsight

  • Limited customization options; teams resort to exports and scripts when platform lacks required fields
  • Integration reliability issues; broken connectors and schema changes create stale health scores
  • Cannot automatically track emails within the platform; requires manual logging or third-party solutions
  • Long implementation and setup; typically requires 12-24 weeks and mandatory implementation services
  • High total cost of ownership; Year 1 costs often exceed $200K including required professional services

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Gainsight

$2500/month
  • Essentials$2500/month
    • Health scores
    • Customer 360
    • Playbooks
  • Enterprise$5000/month
    • Advanced analytics
    • AI predictions
    • Custom integrations

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Gainsight if

  • You need health scores.
  • You also want churn prediction.
Gainsight review

Questions people ask

Is Apttus or Gainsight better?
Neither clearly leads. Apttus starts at $100/month and Gainsight at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Gainsight?
Apttus starts at $100/month and Gainsight at $2500/month.
Does Apttus or Gainsight run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Gainsight is typically brought in for.
What can Apttus do that Gainsight cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Gainsight covers Health scores, Churn prediction, Playbook automation, Customer 360 view. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Gainsight: Does Gainsight offer a free tier?

Gainsight does not offer a free trial for the main Customer Success Cloud platform. Gainsight PX (product analytics) offers a free Starter tier supporting up to 100 monthly active users.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Gainsight: How is Gainsight priced?

Gainsight prices at $150-$300 per user/month for tier plans, but the main CS Cloud pricing is based on customer records managed. Initial deployments managing 500-1,500 customer records typically cost $60,000-$120,000 annually, with Year 1 costs often exceeding $200K including mandatory implementation.

Source
Gainsight: What are Gainsight's core features?

Gainsight offers health scoring, customer journey orchestration, playbooks, in-app engagement, reporting, customer data consolidation via Customer 360, and Staircase AI for real-time engagement insights. It also includes Skilljar for customer education and Communities for self-service support.

Source
Gainsight: What CRM integrations are available?

Gainsight integrates with Salesforce, HubSpot, and Slack. The Salesforce connector syncs account data, the HubSpot connector ingests engagement data, and Slack automation sends Gainsight notifications and alerts to channels.

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