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CRM · head to head

Apollo.io vs BMC Helix

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite
BMC Helix logo

BMC Helix

Customer Support

AI-driven IT service management for the modern enterprise

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; BMC Helix no pricing is listed on the site; buyers must submit a Request Pricing form or Contact Sales to speak with a rep, per helixops.ai (BMC Helix product page), August 2026
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and BMC Helix actually diverge.

Attributes where Apollo.io and BMC Helix differ
AttributeApollo.ioBMC Helix
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryCRMCustomer Support
Founded2020Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in BMC Helix

Nothing recorded that Apollo.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot BMC Helix
  • Contact database management for sales teamsnot BMC Helix
  • Email outreach and workflow automationnot BMC Helix

BMC Helix

  • Self-service IT support with agentic AI assistance and conversational searchnot Apollo.io
  • Predictive issue prevention and root cause analysis automationnot Apollo.io
  • Incident correlation connecting related alerts and eventsnot Apollo.io
  • Infrastructure asset discovery and service dependency visibilitynot Apollo.io
  • AIOps automation for root cause analysis and remediationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

BMC Helix

  • No pricing is listed on the site; buyers must submit a Request Pricing form or Contact Sales to speak with a rep, per helixops.ai (BMC Helix product page), August 2026

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

BMC Helix

On request

No published plan breakdown. See the BMC Helix review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose BMC Helix if

Nothing in the data separates BMC Helix from Apollo.io on the points above - pick on price and on how each one feels to use.

BMC Helix review

Questions people ask

Is Apollo.io or BMC Helix better?
Neither clearly leads. Apollo.io starts at Free and BMC Helix at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or BMC Helix?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for BMC Helix.
Does Apollo.io or BMC Helix run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. BMC Helix starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what BMC Helix is typically brought in for.
What can Apollo.io do that BMC Helix cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
BMC Helix: How is BMC Helix priced?

BMC Helix does not publish specific pricing details publicly. Pricing is available through the 'Request Pricing' link or by contacting a BMC sales representative directly.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
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