Sales Enablement · head to head
Bigtincan vs Capsule
The short version
- Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- They diverge on capability: Bigtincan covers AI content recommendations, Capsule covers Contact management.
Where they differ
Only the attributes on which Bigtincan and Capsule actually diverge.
Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), founded (2008).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bigtincan
- AI content recommendations
- Mobile enablement
- Document automation
- Training
- Analytics
- Salesforce
- Microsoft Dynamics
- SAP
Only in Capsule
- Contact management
- Deal tracking
- Task management
- Email sync
- Activity timeline
- Slack
- Zapier
- Google Apps
Both cover
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Bigtincan
- Customer Successnot Capsule
- Sales Enablementnot Capsule
- Ai Automationnot Capsule
Capsule
- Simple contact and pipeline CRM for a small teamnot Bigtincan
- Tracking deals and follow-up tasksnot Bigtincan
- Linking emails and notes to contact recordsnot Bigtincan
- Multiple sales pipelines on the paid tiersnot Bigtincan
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bigtincan
- No published pricing makes budgeting difficult and requires contacting sales for quotes
- Steep implementation and onboarding costs on top of per-user fees for enterprise plans
- Complex setup process requiring significant organizational change management to adopt
Capsule
- The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
- Per-user prices are not shown as figures on the pricing page, only as tier names
- Ultimate is quote-only
Pricing, plan by plan
Bigtincan
On request- SMB$null/custom
- Average cost $17,937
- Sales enablement basics
- Mobile access
- Enterprise$null/custom
- Average cost $139,644
- Advanced features
- Dedicated support
Capsule
$19/month- Starter$19/month
- Contact management
- Task tracking
- Professional$39/month
- Everything in Starter
- Pipeline management
- Reporting
- Enterprise$99/month
- Everything in Professional
- Custom fields
- API access
Which should you pick?
Choose Bigtincan if
- You need ai content recommendations.
- You work on Web, iOS, Android.
- You also want mobile enablement.
Choose Capsule if
- You need contact management.
- You work on Web, Ios, Android.
- You also want deal tracking.
Questions people ask
- Is Bigtincan or Capsule better?
- Neither clearly leads. Bigtincan starts at On request and Capsule at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bigtincan or Capsule?
- Bigtincan starts at On request and Capsule at $19/month.
- Does Bigtincan or Capsule run on more platforms?
- Bigtincan runs on Web, iOS, Android. Capsule runs on Web, Ios, Android.
- What is Bigtincan best used for?
- Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what Capsule is typically brought in for.
- What can Bigtincan do that Capsule cannot?
- Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Capsule covers Contact management, Deal tracking, Task management, Email sync. Both handle Web support, Ios support, Android support.
Answered from the vendors’ own pages
Bigtincan: Does Bigtincan publish transparent pricing?
No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.
SourceBigtincan: What is included in Bigtincan's mobile capabilities?
Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.
SourceBigtincan: Does Bigtincan include AI-powered features?
Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.
SourceRelated pages
Other head to heads
- Bigtincan vs Allego
- Bigtincan vs Highspot
- Bigtincan vs Salesloft
- Bigtincan vs PandaDoc
- Bigtincan vs Brainshark
- Bigtincan vs DealHub
- Bigtincan vs DocuSign
- Bigtincan vs Proposify
- Bigtincan vs Qwilr
- Bigtincan vs Showpad
- Bigtincan vs ZoomInfo
- Bigtincan vs DocuSign CLM
- Bigtincan vs Gainsight
- Bigtincan vs Mindtickle
- Bigtincan vs People.ai
- Bigtincan vs Salesforce Commerce Cloud
- Bigtincan vs Webex
- Bigtincan vs Outreach
- Bigtincan vs Gong
- Bigtincan vs Seismic
- Bigtincan vs Pipedrive
- Bigtincan vs HubSpot
- Bigtincan vs Salesforce
- Bigtincan vs Bitrix24
- Bigtincan vs Clari
- Bigtincan vs Freshsales
- Bigtincan vs Streak
- Bigtincan vs Zoho CRM
- Bigtincan vs Affinity
- Bigtincan vs Agile CRM
- Bigtincan vs Apollo.io
- Bigtincan vs Capsule CRM
- Bigtincan vs Clay
- Bigtincan vs Clearbit
- Bigtincan vs Cloze
- Capsule vs Allego
- Capsule vs Highspot
- Capsule vs Salesloft
- Capsule vs PandaDoc
- Capsule vs Brainshark
- Capsule vs DealHub
- Capsule vs DocuSign
- Capsule vs Proposify
- Capsule vs Qwilr
- Capsule vs Showpad
- Capsule vs ZoomInfo
- Capsule vs DocuSign CLM
- Capsule vs Gainsight
- Capsule vs Mindtickle
- Capsule vs People.ai
- Capsule vs Salesforce Commerce Cloud
- Capsule vs Webex
- Capsule vs Outreach
- Capsule vs Gong
- Capsule vs Seismic
- Capsule vs Pipedrive
- Capsule vs HubSpot
- Capsule vs Salesforce
- Capsule vs Bitrix24
- Capsule vs Clari
- Capsule vs Freshsales
- Capsule vs Streak
- Capsule vs Zoho CRM
- Capsule vs Affinity
- Capsule vs Agile CRM
- Capsule vs Apollo.io
- Capsule vs Capsule CRM
- Capsule vs Clay
- Capsule vs Clearbit
- Capsule vs Cloze


