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Software · head to head

Apollo.io vs Showpad

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Showpad logo

Showpad

Software

Revenue Enablement Platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Showpad the pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
  • They diverge on capability: Apollo.io covers Contact database, Showpad covers Content hub.

Where they differ

Only the attributes on which Apollo.io and Showpad actually diverge.

Attributes where Apollo.io and Showpad differ
AttributeApollo.ioShowpad
Starting priceFreeOn request
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWeb, Mobile, Offline
Founded20202011

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in Showpad

  • Content hub
  • Training
  • Coaching
  • Buyer engagement
  • Analytics
  • Microsoft Dynamics
  • Ios support
  • Android support

Both cover

  • Salesforce
  • HubSpot
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Showpad
  • Prospect researchnot Showpad
  • Sales automationnot Showpad

Showpad

  • Centralizing sales content and coaching materials for revenue teamsnot Apollo.io
  • Running AI assisted roleplay and certification for sales trainingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Showpad

  • The pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Showpad

On request

No published plan breakdown. See the Showpad review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Showpad if

  • You need content hub.
  • You work on Web, Mobile, Offline.
  • You also want training.
Showpad review

Questions people ask

Is Apollo.io or Showpad better?
Neither clearly leads. Apollo.io starts at Free and Showpad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Showpad?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Showpad.
Does Apollo.io or Showpad run on more platforms?
Apollo.io runs on Web. Showpad runs on Web, Mobile, Offline.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Showpad starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Showpad is typically brought in for.
What can Apollo.io do that Showpad cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Showpad covers Content hub, Training, Coaching, Buyer engagement. Both handle Salesforce, HubSpot, Slack, Web support.
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Related pages

More on Apollo.io

More on Showpad

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