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Software · head to head

Bigtincan vs Gong

Bigtincan logo

Bigtincan

Software

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: Bigtincan covers AI content recommendations, Gong covers Call recording.

Where they differ

Only the attributes on which Bigtincan and Gong actually diverge.

Attributes where Bigtincan and Gong differ
AttributeBigtincanGong
Starting priceOn request$1600/user-per-year
PlatformsWeb, iOS, AndroidWeb, Cloud-based SaaS
Founded20082016

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • HubSpot
  • Zoom
  • Microsoft Teams

Both cover

  • Salesforce
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot Gong
  • Sales Enablementnot Gong
  • Ai Automationnot Gong

Gong

  • Call analysisnot Bigtincan
  • Deal forecastingnot Bigtincan
  • Sales coachingnot Bigtincan
  • Win/loss analysisnot Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Bigtincan

On request
  • SMB$null/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$null/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is Bigtincan or Gong better?
Neither clearly leads. Bigtincan starts at On request and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or Gong?
Bigtincan starts at On request and Gong at $1600/user-per-year.
Does Bigtincan or Gong run on more platforms?
Bigtincan runs on Web, iOS, Android. Gong runs on Web, Cloud-based SaaS.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what Gong is typically brought in for.
What can Bigtincan do that Gong cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle Salesforce, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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