Software · head to head
Countly vs Funnel.io

Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- They diverge on capability: Countly covers Event tracking, Funnel.io covers Multi-channel data aggregation.
Where they differ
Only the attributes on which Countly and Funnel.io actually diverge.
Identical on both: platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Funnel.io
- Self hosting analytics where data cannot leave the organisationnot Funnel.io
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Countly
- Exporting blended marketing data to BI tools and warehousesnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Questions people ask
- Is Countly or Funnel.io better?
- Neither clearly leads. Countly starts at Free and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Funnel.io?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $299/month for Funnel.io.
- Does Countly or Funnel.io run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Funnel.io is typically brought in for.
- What can Countly do that Funnel.io cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation.

