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Software · head to head

Funnel.io vs Natero

Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Natero covers Predictive health scores.

Where they differ

Only the attributes on which Funnel.io and Natero actually diverge.

Attributes where Funnel.io and Natero differ
AttributeFunnel.ioNatero
Starting price$299/month$800/month
PlatformsWeb, Mobile, ApiWeb
Founded20152012

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack
  • Zendesk

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Natero
  • Exporting blended marketing data to BI tools and warehousesnot Natero

Natero

  • Customer Successnot Funnel.io
  • Predictive Analyticsnot Funnel.io
  • Machine Learningnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is Funnel.io or Natero better?
Neither clearly leads. Funnel.io starts at $299/month and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Natero?
Funnel.io starts at $299/month and Natero at $800/month.
Does Funnel.io or Natero run on more platforms?
Funnel.io runs on Web, Mobile, Api. Natero runs on Web.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Natero is typically brought in for.
What can Funnel.io do that Natero cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Salesforce.
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