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Software · head to head

Apttus vs Funnel.io

Apttus logo

Apttus

Software

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: Apttus covers CPQ, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which Apttus and Funnel.io actually diverge.

Attributes where Apttus and Funnel.io differ
AttributeApttusFunnel.io
Starting price$100/month$299/month
PlatformsWebWeb, Mobile, Api
Founded20062015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Customer Successnot Funnel.io
  • Quote To Cashnot Funnel.io
  • Enterprise Cpqnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Apttus
  • Exporting blended marketing data to BI tools and warehousesnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is Apttus or Funnel.io better?
Neither clearly leads. Apttus starts at $100/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Funnel.io?
Apttus starts at $100/month and Funnel.io at $299/month.
Does Apttus or Funnel.io run on more platforms?
Apttus runs on Web. Funnel.io runs on Web, Mobile, Api.
What is Apttus best used for?
Apttus is most often used for customer success, quote to cash, enterprise cpq. Of those, customer success and quote to cash are not what Funnel.io is typically brought in for.
What can Apttus do that Funnel.io cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Salesforce.
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