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Marketing & Analytics · head to head

Triple Whale vs Whatagraph

Triple Whale logo

Triple Whale

Marketing & Analytics

The operating system for e-commerce

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing & Analytics

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Triple Whale covers First-party attribution, Whatagraph covers Automated reporting.

Where they differ

Only the attributes on which Triple Whale and Whatagraph actually diverge.

Attributes where Triple Whale and Whatagraph differ
AttributeTriple WhaleWhatagraph
Pricing modelUnknownsubscription
PlatformsWebWeb, Mobile, Api
Founded20212016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Triple Whale

  • First-party attribution
  • Real-time dashboard
  • Creative analytics
  • Sonar AI assistant
  • Pixel tracking
  • Profit tracking
  • Cohort analysis
  • Benchmarking

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Shopify
  • Facebook Ads
  • Google Ads
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Triple Whale

  • Marketing analyticsnot Whatagraph
  • Attribution trackingnot Whatagraph
  • Profit optimizationnot Whatagraph
  • Creative testingnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Triple Whale
  • Blending data from multiple ad platforms into one dashboardnot Triple Whale
  • White-labelled reporting under an agency's own brandingnot Triple Whale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Triple Whale

  • Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • Creative analytics and advanced features sold as add-ons beyond base plan pricing
  • GMV-based pricing for larger brands creates unpredictable costs at scale

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Triple Whale

Free
  • Founders DashboardFree
    • Basic analytics
    • Dashboard access
  • Starter$179/month
    • Multi-touch attribution
    • Sonar Send
    • Analytics dashboard
  • Advanced$259/month
    • All Starter features
    • Advanced analytics
    • Add-ons available

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Triple Whale if

  • You need first-party attribution.
  • You want to start without paying.
  • You also want real-time dashboard.
Triple Whale review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Triple Whale or Whatagraph better?
Neither clearly leads. Triple Whale starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Triple Whale or Whatagraph?
Triple Whale starts at Free and Whatagraph at Free.
Does Triple Whale or Whatagraph run on more platforms?
Triple Whale runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Triple Whale for free?
Both have a free tier, so you can try either at no cost before committing.
What is Triple Whale best used for?
Triple Whale is most often used for marketing analytics, attribution tracking, profit optimization, creative testing. Of those, marketing analytics and attribution tracking are not what Whatagraph is typically brought in for.
What can Triple Whale do that Whatagraph cannot?
Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Shopify, Facebook Ads, Google Ads, Data encryption.

Answered from the vendors’ own pages

Triple Whale: What is Triple Whale's pricing structure?

Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.

Source
Triple Whale: Does Triple Whale integrate with Shopify?

Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.

Source
Triple Whale: What AI features does Triple Whale offer?

Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.

Source
Triple Whale: Is there a free plan?

Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.

Source
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Related pages

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