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Adobe Analytics vs Google Analytics

Adobe Analytics logo

Adobe Analytics

Software

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Adobe Analytics and Google Analytics actually diverge.

Attributes where Adobe Analytics and Google Analytics differ
AttributeAdobe AnalyticsGoogle Analytics
Starting price$5000/monthFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
Founded19821998

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Google Analytics
  • Marketing optimizationnot Google Analytics
  • Customer insightsnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Adobe Analytics
  • Event tracking and user behaviour analysisnot Adobe Analytics
  • Traffic source and conversion trackingnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Adobe Analytics or Google Analytics better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Google Analytics.
Does Adobe Analytics or Google Analytics run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Google Analytics is typically brought in for.
What can Adobe Analytics do that Google Analytics cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle SOC2, ISO27001.
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Related pages

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