Marketing & Analytics · head to head
Adobe Analytics vs Countly
Adobe Analytics
Marketing & Analytics
Enterprise-class data analytics
- From
- $5000/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
- They diverge on capability: Adobe Analytics covers Real-time reporting, Countly covers Event tracking.
Where they differ
Only the attributes on which Adobe Analytics and Countly actually diverge.
| Attribute | Adobe Analytics | Countly |
|---|---|---|
| Starting price | $5000/month | Free |
| Pricing model | quote | freemium |
| Free tier | No | Yes |
| Founded | 1982 | 2012 |
Identical on both: platforms (Web, Mobile, Api), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Multiple languages language support
Both cover
- Cloud deployment
- On-premise deployment
- Web support
- Mobile support
- Api support
What people use each for
The jobs each tool is most often brought in to do.
Adobe Analytics
- Advanced analyticsnot Countly
- Marketing optimizationnot Countly
- Customer insightsnot Countly
Countly
- Product analytics for mobile and web applicationsnot Adobe Analytics
- Self hosting analytics where data cannot leave the organisationnot Adobe Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Pricing, plan by plan
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Which should you pick?
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Questions people ask
- Is Adobe Analytics or Countly better?
- Neither clearly leads. Adobe Analytics starts at $5000/month and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adobe Analytics or Countly?
- Countly has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Countly.
- Does Adobe Analytics or Countly run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
- What is Adobe Analytics best used for?
- Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Countly is typically brought in for.
- What can Adobe Analytics do that Countly cannot?
- Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Both handle Cloud deployment, On-premise deployment, Web support, Mobile support.