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Software · head to head

AB Tasty vs Whatagraph

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Software

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: AB Tasty covers A/B testing, Whatagraph covers Automated reporting.

Where they differ

Only the attributes on which AB Tasty and Whatagraph actually diverge.

Attributes where AB Tasty and Whatagraph differ
AttributeAB TastyWhatagraph
Starting price€500/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Api
Founded20112016

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Salesforce
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Whatagraph
  • Feature flagging and progressive rolloutsnot Whatagraph
  • Personalising content for identified and anonymous visitorsnot Whatagraph
  • Search, recommendations and merchandising for ecommercenot Whatagraph
  • Conversion optimisation experiments across channelsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot AB Tasty
  • Blending data from multiple ad platforms into one dashboardnot AB Tasty
  • White-labelled reporting under an agency's own brandingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is AB Tasty or Whatagraph better?
Neither clearly leads. AB Tasty starts at €500/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Whatagraph.
Does AB Tasty or Whatagraph run on more platforms?
AB Tasty runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Whatagraph is typically brought in for.
What can AB Tasty do that Whatagraph cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.
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