Software · head to head
Adobe Analytics vs Matomo
The short version
- Only Matomo has a free tier, so it costs nothing to try first.
- Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- They diverge on capability: Adobe Analytics covers Real-time reporting, Matomo covers Web analytics.
Where they differ
Only the attributes on which Adobe Analytics and Matomo actually diverge.
| Attribute | Adobe Analytics | Matomo |
|---|---|---|
| Starting price | $5000/month | Free |
| Pricing model | quote | freemium |
| Free tier | No | Yes |
| Platforms | Web, Mobile, Api | Web, On-premise |
| Founded | 1982 | 2007 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Only in Matomo
- Web analytics
- Real-time reports
- Custom dimensions
- Goal tracking
- E-commerce tracking
- Google Search Console
- Privacy-focused
- On-premise support
Both cover
- Cloud deployment
- On-premise deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Adobe Analytics
- Advanced analyticsnot Matomo
- Marketing optimizationnot Matomo
- Customer insightsnot Matomo
Matomo
- Privacy focused web analytics as an alternative to Google Analyticsnot Adobe Analytics
- Self hosting analytics so visitor data stays on owned infrastructurenot Adobe Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Matomo
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Pricing, plan by plan
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Matomo
Free- Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused
Which should you pick?
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Choose Matomo if
- You need web analytics.
- You want to start without paying.
- You work on Web, On-premise.
- You also want real-time reports.
Questions people ask
- Is Adobe Analytics or Matomo better?
- Neither clearly leads. Adobe Analytics starts at $5000/month and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adobe Analytics or Matomo?
- Matomo has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Matomo.
- Does Adobe Analytics or Matomo run on more platforms?
- Adobe Analytics runs on Web, Mobile, Api. Matomo runs on Web, On-premise.
- Can I use Matomo for free?
- Yes. Matomo has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
- What is Adobe Analytics best used for?
- Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Matomo is typically brought in for.
- What can Adobe Analytics do that Matomo cannot?
- Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Both handle Cloud deployment, On-premise deployment, Web support.
Related pages
More on Adobe Analytics
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