Buffer

Buffer

Verified

Build your audience organically on social media

4.5(8,901 ratings)
1K+ users
10 views
Founded
2010
Starting Price
Free
Category
Marketing
Last Updated
9/7/2025

Screenshots

Buffer screenshot 1
Buffer screenshot 2

Quick Overview

Buffer is a social media management platform that helps businesses and individuals plan, collaborate, and publish content across multiple social networks. With intuitive scheduling, analytics, and engagement tools, Buffer streamlines your social media workflow.

4.5

Rating

1K+

Users

Free Plan

Available

4

Platforms

Complete Guide to Buffer

Everything you need to know about Buffer to make an informed decision

What is Buffer?

Buffer is a comprehensive Social media scheduling solution designed for marketing professionals and teams. Buffer is a social media management platform that helps businesses and individuals plan, collaborate, and publish content across multiple social networks. With intuitive scheduling, analytics, and engagement tools, Buffer streamlines your social media workflow.

This powerful software platform combines essential business functionality with user-friendly design, making it an ideal choice for organizations looking to streamline their Social media scheduling processes and enhance overall productivity.

Key Benefits of Buffer

Buffer delivers significant value through its comprehensive feature set and intuitive design:

  • Post scheduling - Enhanced post scheduling capabilities that drive efficiency
  • Content calendar - Enhanced content calendar capabilities that drive efficiency
  • Analytics dashboard - Enhanced analytics dashboard capabilities that drive efficiency
  • Link shortening - Enhanced link shortening capabilities that drive efficiency
  • Hashtag manager - Enhanced hashtag manager capabilities that drive efficiency

Buffer Features and Capabilities

Buffer offers a robust set of features designed to meet the demanding requirements of modern marketing operations.

Core Functionality

The platform's core features provide essential capabilities for daily operations:

  • Post scheduling
  • Content calendar
  • Analytics dashboard
  • Link shortening
  • Hashtag manager

Security and Compliance

Buffer prioritizes data security and regulatory compliance with advanced security features:

  • SSL
  • OAuth
  • GDPR
  • 2FA

Integration Capabilities

Buffer seamlessly connects with popular business tools and platforms, enabling unified workflow management:

  • Facebook integration for enhanced connectivity
  • Instagram integration for enhanced connectivity
  • Twitter integration for enhanced connectivity
  • LinkedIn integration for enhanced connectivity
  • Pinterest integration for enhanced connectivity
  • Google Business integration for enhanced connectivity
  • TikTok integration for enhanced connectivity
  • Zapier integration for enhanced connectivity

These integrations ensure that Buffer fits naturally into existing technology stacks while providing additional functionality and data synchronization.

Buffer Pricing Structure

Buffer offers flexible pricing options designed to accommodate businesses of all sizes and requirements.

Free Plan Available - ${software.name} provides a free tier with essential features, making it accessible for small teams and individual users to get started without initial investment.

Paid Plans - Premium features and advanced capabilities are available starting from $6 per month, providing excellent value for growing businesses.

Available Pricing Tiers

Buffer offers multiple pricing tiers to match different organizational needs:

  • Free Plan - $0/month
    • 3 social channels
    • 10 scheduled posts per channel
    • Basic analytics
  • Essentials Plan - $6/month/channel
    • Unlimited scheduled posts
    • Analytics & reports
    • Instagram Stories
  • Team Plan - $12/month/channel
    • Unlimited users
    • Draft collaboration
    • Custom reports
  • Agency Plan - $120/month
    • 10 social channels
    • White label reports
    • Client management

Platform Compatibility and Technical Requirements

Buffer is designed for maximum accessibility and can be used across multiple platforms and devices.

Supported Platforms: web, ios, android, browser-extension

This multi-platform support ensures that teams can access Buffer functionality regardless of their preferred operating system or device type.

Multi-Language Support

Buffer supports multiple languages to serve global teams effectively:

Available Languages: English, Spanish, French, German, Portuguese

Optimal Use Cases for Buffer

Buffer excels in various business scenarios and use cases:

  • Social media scheduling - Streamlined processes and enhanced efficiency
  • Content planning - Streamlined processes and enhanced efficiency
  • Performance analytics - Streamlined processes and enhanced efficiency
  • Team collaboration - Streamlined processes and enhanced efficiency
  • Client management - Streamlined processes and enhanced efficiency

These use cases demonstrate Buffer's versatility and ability to adapt to different business requirements and operational needs.

How Buffer Compares to Alternatives

While there are several Social media scheduling solutions available in the market, Buffer distinguishes itself through its unique combination of features and user experience.

Popular alternatives include: Hootsuite, Sprout Social, Later, SocialPilot, Agorapulse

However, Buffer offers distinct advantages in terms of affordability and accessibility, making it a compelling choice for organizations evaluating their options.

Why Buffer is the Right Choice

Buffer represents an excellent solution for organizations seeking reliable Social media scheduling software. With an impressive 4.5/5 user rating, it has proven its value across diverse business environments.

Developed and maintained by Buffer Inc with a track record dating back to 2010, Buffer combines industry expertise with modern technology to deliver exceptional results.

The platform offers flexible pricing including a free tier and comprehensive functionality suitable for individual, startup, small, medium, agency. Whether you're a startup looking for cost-effective solutions or an enterprise requiring advanced capabilities, Buffer provides the tools and scalability to support your growth.

Choose Buffer for its proven reliability, comprehensive feature set, and commitment to user success in the competitive Social media scheduling software market.

Supported Platforms

Web
Ios
Android
Browser-extension

Try Buffer

FREE PLAN
Free to start

No credit card required

4.5(8901+ reviews)
1K+
Users

✓ No credit card required ✓ Setup in minutes ✓ Cancel anytime

Key Features

Post scheduling
Post scheduling capability
Content calendar
Content calendar capability
Analytics dashboard
Analytics dashboard capability
Link shortening
Link shortening capability
Hashtag manager
Hashtag manager capability

Why Choose Buffer?

Verified
Est. 2010
1K+ users
Easy to setup & use
Regular updates & support
Join thousands of satisfied users

Security & Compliance

Security Score80/100

Certifications

GDPRCCPA
EncryptionAES-128

Company

Buffer Inc
Location:Remote
Size:51-200
Visit company website
Buffer Review - Marketing Software | Softwr | Softwr