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Sales Enablement · head to head

Mediafly vs Surfe

Mediafly logo

Mediafly

Sales Enablement

Revenue enablement with interactive value selling calculators and forecasting from the InsightSquared acquisition

From
On request
Rated
-
Full reviewWebsite
Surfe logo

Surfe

Sales Enablement

B2B prospecting, enrichment and CRM sync from the browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Surfe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mediafly the suite assembles products from several acquisitions, so interfaces and administration differ between modules and users notice the seams.; Surfe three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • They diverge on capability: Mediafly covers Content management, Surfe covers Waterfall enrichment.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Mediafly and Surfe actually diverge.

Attributes where Mediafly and Surfe differ
AttributeMediaflySurfe
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, WindowsChrome, Web, API

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mediafly

  • Content management
  • Value selling
  • Digital sales rooms
  • Revenue intelligence
  • Content analytics
  • CRM integration

Only in Surfe

  • Waterfall enrichment
  • Chrome extension
  • Buying signals
  • CRM sync and automation
  • API and MCP server
  • Company and people search
  • Prospect list builder

What people use each for

The jobs each tool is most often brought in to do.

Mediafly

  • Deals that stall in procurement because the buyer cannot build an internal business case without helpnot Surfe
  • Field sales teams that need the content library available offline at a customer sitenot Surfe
  • Sales organisations that want forecasting and content analytics from one vendor rather than twonot Surfe
  • Justifying premium pricing with a quantified total cost of ownership comparison against an incumbentnot Surfe

Surfe

  • Enriching LinkedIn prospects with verified email and phone datanot Mediafly
  • Keeping CRM contact records current as people change rolesnot Mediafly
  • Timing outreach against funding, hiring or job-change signalsnot Mediafly
  • Feeding B2B contact data into an AI agent through MCPnot Mediafly
  • Building target account lists from lookalikesnot Mediafly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mediafly

  • The suite assembles products from several acquisitions, so interfaces and administration differ between modules and users notice the seams.
  • Building a credible ROI calculator needs benchmark data and configuration work, usually bought as professional services on top of the licence, so the first-year cost exceeds the seat price substantially.
  • Content search and usage analytics are behind Highspot, which is the more common choice when findability rather than business case building is the problem.
  • Reporting depends heavily on the Salesforce integration, so organisations on other CRMs lose a significant part of the value.
  • Pricing is per seat and quote-only with annual commitment, so occasional users such as pre-sales engineers cost the same as daily sellers.

Surfe

  • Three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • API access is an Enterprise feature, so the lower tiers cannot automate beyond the supported connectors even though an API exists.
  • The free tier caps CRM sync at one contact a day, which makes it a demonstration rather than a workable free plan.
  • Mobile number credits are far scarcer than email credits on every tier, 100 a month against 1,000 on Pro, and phone data is usually the reason teams buy a tool like this.
  • Match rates are not published. Enrichment across fifteen providers is a description of method, not a measured outcome, and the figure that decides whether the cost is justified is not on the pricing page.

Pricing, plan by plan

Mediafly

On request
  • Mediafly Revenue360$undefined/year
    • Per-seat licensing with modules priced separately
    • Value selling model build normally sold as professional services
    • Annual contract

Surfe

Free
  • FreeFree
    • 20 email find credits a month
    • 5 mobile find credits a month
    • Company and people search, 1,000 results a week
  • Essential$49/month
    • 150 email find credits a month
    • 50 mobile find credits a month
    • Full CRM connector
  • Pro$89/month
    • 1,000 email find credits a month
    • 100 mobile find credits a month
    • Search 10,000 results a day
  • Enterprise$undefined/month
    • Custom credit allowances
    • Unlimited company and people search
    • SSO and SCIM

Which should you pick?

Choose Mediafly if

  • You need content management.
  • You work on Web, iOS, Android, Windows.
  • You also want value selling.
Mediafly review

Choose Surfe if

  • You need waterfall enrichment.
  • You want to start without paying.
  • You work on Chrome, Web, API.
  • You also want chrome extension.
Surfe review

Questions people ask

Is Mediafly or Surfe better?
Neither clearly leads. Mediafly starts at On request and Surfe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mediafly or Surfe?
Surfe has a free tier; the other does not. Paid plans start at On request for Mediafly and Free for Surfe.
Does Mediafly or Surfe run on more platforms?
Mediafly runs on Web, iOS, Android, Windows. Surfe runs on Chrome, Web, API.
Can I use Surfe for free?
Yes. Surfe has a free tier, so you can try it without paying. Mediafly starts at On request.
What is Mediafly best used for?
Mediafly is most often used for deals that stall in procurement because the buyer cannot build an internal business case without help, field sales teams that need the content library available offline at a customer site, sales organisations that want forecasting and content analytics from one vendor rather than two, justifying premium pricing with a quantified total cost of ownership comparison against an incumbent. Of those, deals that stall in procurement because the buyer cannot build an internal business case without help and field sales teams that need the content library available offline at a customer site are not what Surfe is typically brought in for.
What can Mediafly do that Surfe cannot?
Mediafly covers Content management, Value selling, Digital sales rooms, Revenue intelligence. Surfe covers Waterfall enrichment, Chrome extension, Buying signals, CRM sync and automation.

Answered from the vendors’ own pages

Mediafly: Why pick this over Highspot?

Because your deals need business cases rather than better content search. If content findability is the problem, Highspot is the stronger product.

Surfe: What does Surfe cost?

Free gives 20 email and 5 mobile credits a month. Essential is $49 a user monthly or $39 billed annually, Pro is $89 or $79 annually, and Enterprise is custom priced with SSO, SCIM and API access.

Source
Mediafly: Is the ROI calculator usable out of the box?

No. It requires your own value drivers and benchmark data, and that build is normally a services engagement of several weeks.

Surfe: Which CRMs does Surfe integrate with?

Salesforce, HubSpot and Pipedrive natively. Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent. Salesloft, Outreach and Lemlist connectors are available from the Pro tier.

Source
Mediafly: What did InsightSquared bring?

Pipeline analytics and forecasting, which moved Mediafly into revenue intelligence alongside content enablement.

Surfe: What is waterfall enrichment?

Looking a contact up across more than fifteen data providers in sequence rather than relying on a single source, so a miss at one provider is retried at the next. It is what drives match rates on contacts a single database would not find.

Source
Surfe: Can Surfe be used with AI agents?

Yes. Surfe publishes an API and an MCP server, which makes the data reachable from Claude, ChatGPT, Gemini, Grok and Perplexity. API access sits on the Enterprise tier.

Source
Surfe: Is the Surfe free plan usable?

For evaluation rather than for work. It includes 20 email and 5 mobile find credits a month and limits CRM sync to one contact a day, which is enough to judge data quality and not enough to prospect with.

Source
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