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Sales Enablement · head to head

Endgame vs Surfe

Endgame logo

Endgame

Sales Enablement

A context graph over CRM, calls and documents that answers account questions with citations

From
On request
Rated
-
Full reviewWebsite
Surfe logo

Surfe

Sales Enablement

B2B prospecting, enrichment and CRM sync from the browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Surfe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Endgame there is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.; Surfe three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • They diverge on capability: Endgame covers Context graph, Surfe covers Waterfall enrichment.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Endgame and Surfe actually diverge.

Attributes where Endgame and Surfe differ
AttributeEndgameSurfe
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebChrome, Web, API

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Endgame

  • Context graph
  • Cited answers
  • Account research briefs
  • Meeting and call prep
  • Deal inspection
  • Stakeholder mapping
  • Executive and QBR briefings
  • MCP server

Only in Surfe

  • Waterfall enrichment
  • Chrome extension
  • Buying signals
  • CRM sync and automation
  • API and MCP server
  • Company and people search
  • Prospect list builder

What people use each for

The jobs each tool is most often brought in to do.

Endgame

  • An enterprise sales team on Salesforce and Gong whose account research is done manually before every meeting and takes an hour a rep a day.not Surfe
  • A revenue organisation that has standardised on Claude or ChatGPT internally and wants those assistants grounded in real CRM and call data instead of hallucinating account history.not Surfe
  • A sales leadership team preparing quarterly business reviews from data spread across Salesforce, Snowflake, Gong and Notion.not Surfe
  • A new account executive inheriting a territory who needs the history of thirty accounts, including who was involved and what was promised, without reading two years of call recordings.not Surfe

Surfe

  • Enriching LinkedIn prospects with verified email and phone datanot Endgame
  • Keeping CRM contact records current as people change rolesnot Endgame
  • Timing outreach against funding, hiring or job-change signalsnot Endgame
  • Feeding B2B contact data into an AI agent through MCPnot Endgame
  • Building target account lists from lookalikesnot Endgame

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Endgame

  • There is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
  • The product has pivoted twice, from product-led sales signals to account intelligence to a GTM context graph, on a Series B raised in February 2022 with no publicly reported round since, which is real roadmap and data model risk on a multi-year contract.
  • Value depends heavily on Salesforce and Gong depth, so organisations on HubSpot or a different call recorder get a substantially thinner graph and a weaker product for the same negotiation.
  • Positioning as a context layer under other AI tools makes return on investment hard to attribute, because no user logs in and no workflow visibly belongs to it, which makes renewal conversations difficult to defend internally.
  • Vendor-published performance claims around accuracy, speed and cost reduction have no third-party benchmark behind them, and the independent review profile has been effectively inactive for over a year, so there is no current corpus to validate against.
  • As a layer rather than an application it is structurally exposed to Salesforce or Gong shipping equivalent native context, which would remove the reason to keep paying for it without any action on the vendor’s part.

Surfe

  • Three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • API access is an Enterprise feature, so the lower tiers cannot automate beyond the supported connectors even though an API exists.
  • The free tier caps CRM sync at one contact a day, which makes it a demonstration rather than a workable free plan.
  • Mobile number credits are far scarcer than email credits on every tier, 100 a month against 1,000 on Pro, and phone data is usually the reason teams buy a tool like this.
  • Match rates are not published. Enrichment across fifteen providers is a description of method, not a measured outcome, and the figure that decides whether the cost is justified is not on the pricing page.

Pricing, plan by plan

Endgame

On request
  • Endgame$undefined/year
    • Context graph across CRM, calls, documents and email
    • Slack, Teams, web and CLI access
    • MCP server for external assistants

Surfe

Free
  • FreeFree
    • 20 email find credits a month
    • 5 mobile find credits a month
    • Company and people search, 1,000 results a week
  • Essential$49/month
    • 150 email find credits a month
    • 50 mobile find credits a month
    • Full CRM connector
  • Pro$89/month
    • 1,000 email find credits a month
    • 100 mobile find credits a month
    • Search 10,000 results a day
  • Enterprise$undefined/month
    • Custom credit allowances
    • Unlimited company and people search
    • SSO and SCIM

Which should you pick?

Choose Endgame if

  • You need context graph.
  • You also want cited answers.
Endgame review

Choose Surfe if

  • You need waterfall enrichment.
  • You want to start without paying.
  • You work on Chrome, Web, API.
  • You also want chrome extension.
Surfe review

Questions people ask

Is Endgame or Surfe better?
Neither clearly leads. Endgame starts at On request and Surfe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Endgame or Surfe?
Surfe has a free tier; the other does not. Paid plans start at On request for Endgame and Free for Surfe.
Does Endgame or Surfe run on more platforms?
Endgame runs on Web. Surfe runs on Chrome, Web, API.
Can I use Surfe for free?
Yes. Surfe has a free tier, so you can try it without paying. Endgame starts at On request.
What is Endgame best used for?
Endgame is most often used for an enterprise sales team on salesforce and gong whose account research is done manually before every meeting and takes an hour a rep a day., a revenue organisation that has standardised on claude or chatgpt internally and wants those assistants grounded in real crm and call data instead of hallucinating account history., a sales leadership team preparing quarterly business reviews from data spread across salesforce, snowflake, gong and notion., a new account executive inheriting a territory who needs the history of thirty accounts, including who was involved and what was promised, without reading two years of call recordings.. Of those, an enterprise sales team on salesforce and gong whose account research is done manually before every meeting and takes an hour a rep a day. and a revenue organisation that has standardised on claude or chatgpt internally and wants those assistants grounded in real crm and call data instead of hallucinating account history. are not what Surfe is typically brought in for.
What can Endgame do that Surfe cannot?
Endgame covers Context graph, Cited answers, Account research briefs, Meeting and call prep. Surfe covers Waterfall enrichment, Chrome extension, Buying signals, CRM sync and automation.

Answered from the vendors’ own pages

Endgame: Is this the Endgame that Elastic acquired?

No. That was an endpoint security company. This is Endgame, Inc. at endgame.io, an account intelligence and context platform for revenue teams.

Surfe: What does Surfe cost?

Free gives 20 email and 5 mobile credits a month. Essential is $49 a user monthly or $39 billed annually, Pro is $89 or $79 annually, and Enterprise is custom priced with SSO, SCIM and API access.

Source
Endgame: Is it still the product-led sales signals tool?

No. It pivoted twice. If your shortlist came from 2021 to 2023 coverage of PQL scoring, the product you would buy today is different.

Surfe: Which CRMs does Surfe integrate with?

Salesforce, HubSpot and Pipedrive natively. Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent. Salesloft, Outreach and Lemlist connectors are available from the Pro tier.

Source
Endgame: What does it cost?

Unpublished. There is no pricing page. Expect an enterprise annual contract negotiated per deal.

Surfe: What is waterfall enrichment?

Looking a contact up across more than fifteen data providers in sequence rather than relying on a single source, so a miss at one provider is retried at the next. It is what drives match rates on contacts a single database would not find.

Source
Endgame: Do I need Salesforce and Gong?

Not strictly, but the graph is built around them. On HubSpot or with another call recorder you get materially less value for the same price.

Surfe: Can Surfe be used with AI agents?

Yes. Surfe publishes an API and an MCP server, which makes the data reachable from Claude, ChatGPT, Gemini, Grok and Perplexity. API access sits on the Enterprise tier.

Source
Surfe: Is the Surfe free plan usable?

For evaluation rather than for work. It includes 20 email and 5 mobile find credits a month and limits CRM sync to one contact a day, which is enough to judge data quality and not enough to prospect with.

Source
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