Matomovs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Matomo
Privacy-focused web analytics
As of 30 August 2026, Matomo is free to use. Matomo is an open-source web analytics platform that gives you complete control over your data. Softwr lists it under Marketing. Matomo is launched in 2007, available on Web, Self-hosted.
Overview
What Matomo does
Matomo is an open-source web analytics platform that gives you complete control over your data.
What people use it for
- Privacy focused web analytics as an alternative to Google Analytics
- Self hosting analytics so visitor data stays on owned infrastructure
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Matomo.
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Cross-shopped
What people choose instead of Matomo
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- MatomovsRuler Analytics
Ruler Analytics: Closed-loop marketing attribution
- MatomovsVWO
VWO: Experience Optimization Platform
- MatomovsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What Matomo costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Self-hosted
Free
- Open-source
- Full analytics
- Privacy-focused
Capabilities
Features
Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking
Google Search Console
Integration with Google Search Console
Privacy-focused
Privacy-focused security feature
Cloud deployment
Supports cloud deployment
On-premise deployment
Supports on-premise deployment
Web support
Available on web
On-premise support
Available on on-premise
50+ languages language support
Interface available in 50+ languages
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Matomo cost?
Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.
SourceIs Matomo free?
The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.
SourceWhat is the difference between Matomo Cloud and On-Premise?
Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.
SourceHow many hits do the Matomo On-Premise bundles cover?
The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.
SourceBehind it
Who makes Matomo
- Company
- Matomo
- Based in
- Germany
Timeline
Matomo over time
- Renamed2018-01-09
Piwik renamed to Matomo
Source
Keep looking
Where to go from Matomo
- Matomo alternativesEvery product people weigh against it
- Matomo pricingPlans, floors and what the tiers exclude
- Matomo badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Matomo with
- Umami
- Crazy Egg
- Ruler Analytics
- VWO
- Northbeam
- Countly
- Fathom Analytics
- Mautic
- Attribution
- Plausible
- Freshpaint
- Simple Analytics
- Mailgun
- Triple Whale
- Adobe Analytics
- Adverity
- Bloomreach
- CallRail
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Softwr does not host reviews and shows no star rating for Matomo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Matomo
Matomo alternatives
What people switch to, and what they give up
Matomo pricing
Every tier, and where the cost actually lands
Compare Matomo
Put it head to head with anything we hold
Matomo badge
Its rating, and an embed for your own site
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