Softwr
Matomo logo

Matomo

Privacy-focused web analytics

Visit Matomo

Overview

What Matomo does

Matomo is an open-source web analytics platform that gives you complete control over your data.

What people use it for

  • Privacy focused web analytics as an alternative to Google Analytics
  • Self hosting analytics so visitor data stays on owned infrastructure

Related searches

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Matomo.

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Cross-shopped

What people choose instead of Matomo

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Matomo costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Self-hosted

Free

  • Open-source
  • Full analytics
  • Privacy-focused

Capabilities

Features

  • Web analytics

    Web analytics capability

  • Real-time reports

    Real-time reports capability

  • Custom dimensions

    Custom dimensions capability

  • Goal tracking

    Goal tracking capability

  • E-commerce tracking

    E-commerce tracking capability

  • Google Search Console

    Integration with Google Search Console

  • Privacy-focused

    Privacy-focused security feature

  • Cloud deployment

    Supports cloud deployment

  • On-premise deployment

    Supports on-premise deployment

  • Web support

    Available on web

  • On-premise support

    Available on on-premise

  • 50+ languages language support

    Interface available in 50+ languages

Behind it

Who makes Matomo

Company
Matomo
Based in
Germany
ShareXLinkedInRedditWhatsAppEmail

Keep looking

Where to go from Matomo

Best Marketing Analytics software for

Compare Matomo with

Other Marketing Analytics software

Softwr does not host reviews and shows no star rating for Matomo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

More on Matomo