Is Fathom Analytics or Madgicx better?

Neither clearly leads. Fathom Analytics starts at $14/month and Madgicx at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Fathom Analytics or Madgicx?

Fathom Analytics starts at $14/month and Madgicx at $49/month.

Does Fathom Analytics or Madgicx run on more platforms?

Fathom Analytics runs on Web. Madgicx runs on web.

What is Fathom Analytics best used for?

Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Madgicx is typically brought in for.

What can Fathom Analytics do that Madgicx cannot?

Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports.

Marketing & Analytics · head to head

Fathom Analytics vs Madgicx

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From: $14/month
Rated: -

Full review Website

Madgicx

Marketing & Analytics

AI ad management and analytics platform for Meta, Google, and TikTok advertising

From: $49/month
Rated: -

Full review Website

The short version

Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Madgicx core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
They diverge on capability: Fathom Analytics covers Page view tracking, Madgicx covers AI automation rules.

Where they differ

Only the attributes on which Fathom Analytics and Madgicx actually diverge.

Attributes where Fathom Analytics and Madgicx differ
Attribute	Fathom Analytics	Madgicx
Starting price	$14/month	$49/month
Pricing model	subscription	usage-based
Founded	2014	Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

Page view tracking
Goal tracking
Real-time analytics
Referrer tracking
Privacy-focused
GDPR compliant
Cloud deployment
Web support

Only in Madgicx

AI automation rules
Cross-channel reporting
Server-to-server tracking
One-Click Reports
Audience and targeting tools

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

Privacy-focused web analytics without cookie bannersnot Madgicx
A lightweight Google Analytics replacementnot Madgicx
Tracking many sites from one accountnot Madgicx
Long-term historical reporting while subscribednot Madgicx

Madgicx

E-commerce brands automating Meta and Google ad budgetsnot Fathom Analytics
Agencies needing unified reporting across multiple ad channelsnot Fathom Analytics
Improving conversion attribution after iOS tracking changesnot Fathom Analytics
Building shareable client-facing ad performance dashboardsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

There is no free tier, only a 7 day trial
Priced on pageviews, from $45 a month at the 500,000 pageview level
Custom events count against the pageview allowance rather than being tracked separately
Site allowances come in packs, with additional 50-site packs at $10 a month
Data is retained forever only while the subscription is active

Madgicx

Core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
Server-to-server tracking and enhanced attribution are gated behind a separate $49/month Tracking Pro add-on rather than included by default.
The free trial is limited to 7 days, shorter than the 14-day trials common among competing ad platforms.

Pricing, plan by plan

Fathom Analytics

$14/month

Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics

Madgicx

$49/month

Madgicx Pro Complete with AI$undefined/month
- Pricing scales with monthly ad spend
- Automation, targeting, analytics, ad management
- Up to 5 dashboards
Tracking Pro Add-On$49/month
- Advanced tracking and attribution
- Server-to-server tracking
- Enhanced conversions with Facebook Click ID support

Which should you pick?

Choose Fathom Analytics if

You need page view tracking.
You also want goal tracking.

Fathom Analytics review

Choose Madgicx if

You need ai automation rules.
You work on web.
You also want cross-channel reporting.

Madgicx review

Questions people ask

Is Fathom Analytics or Madgicx better?: Neither clearly leads. Fathom Analytics starts at $14/month and Madgicx at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Madgicx?: Fathom Analytics starts at $14/month and Madgicx at $49/month.
Does Fathom Analytics or Madgicx run on more platforms?: Fathom Analytics runs on Web. Madgicx runs on web.
What is Fathom Analytics best used for?: Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Madgicx is typically brought in for.
What can Fathom Analytics do that Madgicx cannot?: Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports.

Answered from the vendors’ own pages

Madgicx: How is Madgicx priced?

The core plan's price scales with a business's monthly ad spend rather than a flat fee, with monthly, quarterly, or annual billing options.

Source

Madgicx: Is there a free trial?

Madgicx offers a 7-day free trial with no credit card required, including access to all features and up to 5 report dashboards.

Source

Madgicx: What does Madgicx integrate with?

One-Click Reports pull data from Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok across unlimited ad accounts.

Source

Madgicx: Can I cancel the trial anytime?

The free trial can be cancelled anytime with no penalties mentioned on the pricing page.

Source

Fathom Analytics vs Madgicx

Fathom Analytics

Madgicx

The short version

Where they differ

What each one covers

Only in Fathom Analytics

Only in Madgicx

What people use each for

Fathom Analytics

Madgicx

Where each one falls short

Fathom Analytics

Madgicx

Pricing, plan by plan

Fathom Analytics

Madgicx

Which should you pick?

Choose Fathom Analytics if

Choose Madgicx if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Fathom Analytics

More on Madgicx

Keep looking

Other head to heads