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Marketing · head to head

Fathom Analytics vs Madgicx

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Madgicx logo

Madgicx

Marketing

AI ad management and analytics platform for Meta, Google, and TikTok advertising

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Madgicx core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Madgicx covers AI automation rules.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Madgicx actually diverge.

Attributes where Fathom Analytics and Madgicx differ
AttributeFathom AnalyticsMadgicx
Starting price$14/month$49/month
Pricing modelsubscriptionusage-based
Founded2014Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Madgicx

  • AI automation rules
  • Cross-channel reporting
  • Server-to-server tracking
  • One-Click Reports
  • Audience and targeting tools

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Madgicx
  • A lightweight Google Analytics replacementnot Madgicx
  • Tracking many sites from one accountnot Madgicx
  • Long-term historical reporting while subscribednot Madgicx

Madgicx

  • E-commerce brands automating Meta and Google ad budgetsnot Fathom Analytics
  • Agencies needing unified reporting across multiple ad channelsnot Fathom Analytics
  • Improving conversion attribution after iOS tracking changesnot Fathom Analytics
  • Building shareable client-facing ad performance dashboardsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Madgicx

  • Core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
  • Server-to-server tracking and enhanced attribution are gated behind a separate $49/month Tracking Pro add-on rather than included by default.
  • The free trial is limited to 7 days, shorter than the 14-day trials common among competing ad platforms.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Madgicx

$49/month
  • Madgicx Pro Complete with AI$undefined/month
    • Pricing scales with monthly ad spend
    • Automation, targeting, analytics, ad management
    • Up to 5 dashboards
  • Tracking Pro Add-On$49/month
    • Advanced tracking and attribution
    • Server-to-server tracking
    • Enhanced conversions with Facebook Click ID support

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Madgicx if

  • You need ai automation rules.
  • You work on web.
  • You also want cross-channel reporting.
Madgicx review

Questions people ask

Is Fathom Analytics or Madgicx better?
Neither clearly leads. Fathom Analytics starts at $14/month and Madgicx at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Madgicx?
Fathom Analytics starts at $14/month and Madgicx at $49/month.
Does Fathom Analytics or Madgicx run on more platforms?
Fathom Analytics runs on Web. Madgicx runs on web.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Madgicx is typically brought in for.
What can Fathom Analytics do that Madgicx cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Madgicx: How is Madgicx priced?

The core plan's price scales with a business's monthly ad spend rather than a flat fee, with monthly, quarterly, or annual billing options.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Madgicx: Is there a free trial?

Madgicx offers a 7-day free trial with no credit card required, including access to all features and up to 5 report dashboards.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Madgicx: What does Madgicx integrate with?

One-Click Reports pull data from Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok across unlimited ad accounts.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Madgicx: Can I cancel the trial anytime?

The free trial can be cancelled anytime with no penalties mentioned on the pricing page.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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