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Ruler Analytics

Closed-loop marketing attribution

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Overview

What Ruler Analytics does

Ruler Analytics is a closed-loop marketing attribution platform that tracks every touchpoint in the customer journey and attributes revenue to the marketing channels that drove conversions. It integrates with CRMs to connect marketing activity directly to sales outcomes.

What people use it for

  • Marketing attribution
  • ROI measurement
  • Lead tracking
  • Revenue attribution

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The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Ruler Analytics.

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Cross-shopped

What people choose instead of Ruler Analytics

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Ruler Analytics costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Small

£299 /mo

  • Up to 10,000 monthly visits
  • Form tracking
  • Call tracking
  • Multi-touch attribution

Medium

£499 /mo

  • Up to 50,000 monthly visits
  • Data-driven attribution
  • Segmentation
  • Impression attribution

Advanced

£1,499 /mo

  • 100k+ monthly visits
  • Marketing mix modeling
  • AI agents for analytics

Capabilities

Features

  • Multi-touch attribution

    Multi-touch attribution capability

  • Call tracking

    Call tracking capability

  • Form tracking

    Form tracking capability

  • Revenue attribution

    Revenue attribution capability

  • Customer journey tracking

    Customer journey tracking capability

  • CRM integration

    CRM integration capability

  • Marketing ROI

    Marketing ROI capability

  • Custom reporting

    Custom reporting capability

  • Salesforce

    Integration with Salesforce

  • HubSpot

    Integration with HubSpot

  • Google Analytics

    Integration with Google Analytics

  • Google Ads

    Integration with Google Ads

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source

Behind it

Who makes Ruler Analytics

Company
Ruler Analytics Ltd
Based in
Liverpool, UK
Founders
Ian Leadbetter, Daniel Reilly
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Softwr does not host reviews and shows no star rating for Ruler Analytics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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