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Ruler Analytics
Closed-loop marketing attribution
As of 30 August 2026, Ruler Analytics starts at £299/month. Ruler Analytics is a closed-loop marketing attribution platform that tracks every touchpoint in the customer journey and attributes revenue to the marketing cha. Softwr lists it under Marketing. Ruler Analytics is made by Ruler Analytics Ltd, launched in 2016, available on Web.
Overview
What Ruler Analytics does
Ruler Analytics is a closed-loop marketing attribution platform that tracks every touchpoint in the customer journey and attributes revenue to the marketing channels that drove conversions. It integrates with CRMs to connect marketing activity directly to sales outcomes.
What people use it for
- Marketing attribution
- ROI measurement
- Lead tracking
- Revenue attribution
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Ruler Analytics.
- No free plan or trial available, requiring custom quote for pricing
- Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
- Pricing scales with monthly traffic volume, making costs unpredictable
- Setup requires manual integration with CRM and data sources
Cross-shopped
What people choose instead of Ruler Analytics
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Ruler AnalyticsvsNorthbeam
Northbeam: Marketing attribution platform with data-driven attribution models and budget optimization
- Ruler AnalyticsvsGoogle Analytics
Google Analytics: Free analytics platform with attribution capabilities, though lacks Ruler's specialized revenue tracking
Pricing
What Ruler Analytics costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Small
£299 /mo
- Up to 10,000 monthly visits
- Form tracking
- Call tracking
- Multi-touch attribution
Medium
£499 /mo
- Up to 50,000 monthly visits
- Data-driven attribution
- Segmentation
- Impression attribution
Advanced
£1,499 /mo
- 100k+ monthly visits
- Marketing mix modeling
- AI agents for analytics
Capabilities
Features
Multi-touch attribution
Call tracking
Form tracking
Revenue attribution
Customer journey tracking
CRM integration
Marketing ROI
Custom reporting
Salesforce
Integration with Salesforce
HubSpot
Integration with HubSpot
Google Analytics
Integration with Google Analytics
Google Ads
Integration with Google Ads
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does Ruler Analytics track?
Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.
SourceDoes Ruler Analytics offer a free plan?
No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.
SourceWhat attribution models does Ruler Analytics support?
Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.
SourceBehind it
Who makes Ruler Analytics
- Company
- Ruler Analytics Ltd
- Based in
- Liverpool, UK
- Founders
- Ian Leadbetter, Daniel Reilly
Keep looking
Where to go from Ruler Analytics
- Ruler Analytics alternativesEvery product people weigh against it
- Ruler Analytics pricingPlans, floors and what the tiers exclude
- Ruler Analytics badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Ruler Analytics with
- Dreamdata
- Northbeam
- Attribution
- Marketing Evolution
- Triple Whale
- June
- Kissmetrics
- Woopra
- VWO
- Whatagraph
- Optimizely
- Countly
- Matomo
- Plausible
- Zoho Marketing Automation
- AB Tasty
- Google Analytics
- Dreamdata
Other Marketing software
Advanced marketing analytics and attribution modeling
From $5,000/mo8 researched notesContact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM
From $19/mo12 researched notes
Softwr does not host reviews and shows no star rating for Ruler Analytics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Ruler Analytics
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What people switch to, and what they give up
Ruler Analytics pricing
Every tier, and where the cost actually lands
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