Marketing · head to head
AB Tasty vs Freshpaint
Freshpaint
Marketing
Privacy layer that lets healthcare organisations run marketing analytics without sending PHI
- From
- On request
- Rated
- -
The short version
- Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
- They diverge on capability: AB Tasty covers A/B testing, Freshpaint covers PHI detection and redaction.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which AB Tasty and Freshpaint actually diverge.
| Attribute | AB Tasty | Freshpaint |
|---|---|---|
| Starting price | €500/month | On request |
| Founded | 2011 | Unknown |
Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- A/B testing
- Multivariate testing
- Personalization
- Visual editor
- Google Analytics
- Salesforce
- SSL encryption
- Cloud deployment
Only in Freshpaint
- PHI detection and redaction
- Business associate agreement
- Event verification
- Pixel replacement
- Consent governance
- Advertising destinations
- Analytics and session tools
- Audience activation
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot Freshpaint
- Feature flagging and progressive rolloutsnot Freshpaint
- Personalising content for identified and anonymous visitorsnot Freshpaint
- Search, recommendations and merchandising for ecommercenot Freshpaint
- Conversion optimisation experiments across channelsnot Freshpaint
Freshpaint
- A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot AB Tasty
- A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot AB Tasty
- A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot AB Tasty
- A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- No transparent pricing published; requires custom sales conversation for any quote
- Pricing determined by traffic volume, number of domains, and selected modules
- No fixed pricing plans available; all customers receive individualized proposals
Freshpaint
- Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
- Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
- It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
- The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
- It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
Freshpaint
On request- Comply$undefined/month
- Governance and consent foundation
- PHI detection and redaction
- Web analytics, funnels and surveys
- Perform$undefined/month
- Everything in Comply
- Audiences and demand side platform activation
- Attribution, journeys and recommendations
- Scale$undefined/month
- Everything in Perform
- Ad performance reporting
- Full AI feature access
Which should you pick?
Choose Freshpaint if
- You need phi detection and redaction.
- You also want business associate agreement.
Questions people ask
- Is AB Tasty or Freshpaint better?
- Neither clearly leads. AB Tasty starts at €500/month and Freshpaint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or Freshpaint?
- AB Tasty starts at €500/month and Freshpaint at On request.
- Does AB Tasty or Freshpaint run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Freshpaint is typically brought in for.
- What can AB Tasty do that Freshpaint cannot?
- AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement.
Answered from the vendors’ own pages
AB Tasty: How does AB Tasty calculate pricing?
AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.
SourceFreshpaint: Why can a hospital not just use Google Analytics?
US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?
Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.
SourceFreshpaint: Does Freshpaint sign a BAA?
Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.
AB Tasty: Does AB Tasty offer a free trial or proof of concept?
AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.
SourceFreshpaint: What does it cost?
Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.
Freshpaint: Will my ad performance suffer?
Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.
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