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Marketing & Analytics · head to head

AB Tasty vs Microsoft Clarity

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Microsoft Clarity logo

Microsoft Clarity

Marketing & Analytics

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft Clarity has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable

Where they differ

Only the attributes on which AB Tasty and Microsoft Clarity actually diverge.

Attributes where AB Tasty and Microsoft Clarity differ
AttributeAB TastyMicrosoft Clarity
Starting price€500/monthFree
Pricing modelquotefree
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded2011Unknown

Identical on both: user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Microsoft Clarity

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Microsoft Clarity
  • Feature flagging and progressive rolloutsnot Microsoft Clarity
  • Personalising content for identified and anonymous visitorsnot Microsoft Clarity
  • Search, recommendations and merchandising for ecommercenot Microsoft Clarity
  • Conversion optimisation experiments across channelsnot Microsoft Clarity

Microsoft Clarity

  • SaaS product teams identifying checkout and signup funnel frictionnot AB Tasty
  • E-commerce sites optimising product discovery and purchase flowsnot AB Tasty
  • Content websites understanding reading patterns and article engagementnot AB Tasty
  • Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot AB Tasty
  • B2B platforms optimising onboarding and feature discoverynot AB Tasty
  • Agencies and consultants providing UX analysis to clients free of chargenot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Microsoft Clarity

  • No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
  • Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
  • AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
  • Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Microsoft Clarity if

  • You want to start without paying.
  • You work on Web, iOS, Android.
Microsoft Clarity review

Questions people ask

Is AB Tasty or Microsoft Clarity better?
Neither clearly leads. AB Tasty starts at €500/month and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Microsoft Clarity?
Microsoft Clarity has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Microsoft Clarity.
Does AB Tasty or Microsoft Clarity run on more platforms?
AB Tasty runs on Web. Microsoft Clarity runs on Web, iOS, Android.
Can I use Microsoft Clarity for free?
Yes. Microsoft Clarity has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Microsoft Clarity is typically brought in for.
What can AB Tasty do that Microsoft Clarity cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

Answered from the vendors’ own pages

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source
Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source
Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source
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Related pages

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