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Marketing · head to head

AB Tasty vs Swydo

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • They diverge on capability: AB Tasty covers A/B testing, Swydo covers Multi-platform connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AB Tasty and Swydo actually diverge.

Attributes where AB Tasty and Swydo differ
AttributeAB TastySwydo
Starting price€500/month€69/month
Pricing modelquotePer month by data source count
Founded2011Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Swydo
  • Feature flagging and progressive rolloutsnot Swydo
  • Personalising content for identified and anonymous visitorsnot Swydo
  • Search, recommendations and merchandising for ecommercenot Swydo
  • Conversion optimisation experiments across channelsnot Swydo

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot AB Tasty
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot AB Tasty
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot AB Tasty
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Questions people ask

Is AB Tasty or Swydo better?
Neither clearly leads. AB Tasty starts at €500/month and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Swydo?
AB Tasty starts at €500/month and Swydo at €69/month.
Does AB Tasty or Swydo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Swydo is typically brought in for.
What can AB Tasty do that Swydo cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

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