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E-Commerce · head to head

Vinted vs Wish

Vinted logo

Vinted

E-Commerce

Lithuania-founded secondhand fashion marketplace that charges the buyer, not the seller, a platform fee

From
Free
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Vinted the Buyer Protection fee is not shown in the browsable item price, so comparing a listing price across Vinted and a commission-based competitor understates Vinted's true checkout cost unless the buyer manually adds the fee.; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • They diverge on capability: Vinted covers No seller commission, Wish covers Discount marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Vinted and Wish actually diverge.

Attributes where Vinted and Wish differ
AttributeVintedWish
Pricing modelFree for sellers, no commission; buyer pays a variable Buyer Protection fee at checkoutFree to browse and use; pay per order

Identical on both: starting price (Free), free tier (Yes), platforms (iOS, Android, Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Vinted

  • No seller commission
  • Buyer Protection fee
  • Direct shipping via carrier partners
  • Item verification service
  • Bundle discounts
  • In-app messaging and offers

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Vinted

  • A seller who wants to keep the full listed price of an item rather than losing a percentage to platform commissionnot Wish
  • A buyer comparing item prices across marketplaces who understands the checkout total includes a protection fee not shown on the listingnot Wish
  • Someone selling many low-value items where a commission-based platform fee would eat disproportionately into returnsnot Wish
  • A shopper in a European market where Vinted has deep local inventory and established shipping partnershipsnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Vinted
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Vinted
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Vinted
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Vinted

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Vinted

  • The Buyer Protection fee is not shown in the browsable item price, so comparing a listing price across Vinted and a commission-based competitor understates Vinted's true checkout cost unless the buyer manually adds the fee.
  • The fee is proportionally larger on cheap items, so buying several low-value pieces separately costs more in fees relative to item price than buying one higher-value item.
  • Sellers keeping the full sale price shifts cost to buyers rather than removing it, so the platform is not free to use overall, only free for the seller side of a transaction.
  • Item authentication is optional and limited to eligible higher-value categories, so counterfeit risk on everyday clothing items rests mostly on buyer judgement of listing photos and seller history.
  • Market strength is concentrated in Europe, and inventory depth, shipping partnerships and buyer volume are considerably thinner in markets outside its established base.

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Vinted

Free
  • SellingFree
    • No commission deducted from the sale price
    • Seller receives the full listed amount
    • Shipping label cost typically passed to the buyer or built into price
  • BuyingFree
    • Buyer Protection fee calculated from item price, added at checkout
    • Covers refund if item does not arrive or does not match description
    • Fee is proportionally larger on lower-priced items

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Vinted if

  • You need no seller commission.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want buyer protection fee.
Vinted review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is Vinted or Wish better?
Neither clearly leads. Vinted starts at Free and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Vinted or Wish?
Vinted starts at Free and Wish at Free.
Does Vinted or Wish run on more platforms?
Both run on iOS, Android, Web, so platform support will not decide this one for you.
Can I use Vinted for free?
Both have a free tier, so you can try either at no cost before committing.
What is Vinted best used for?
Vinted is most often used for a seller who wants to keep the full listed price of an item rather than losing a percentage to platform commission, a buyer comparing item prices across marketplaces who understands the checkout total includes a protection fee not shown on the listing, someone selling many low-value items where a commission-based platform fee would eat disproportionately into returns, a shopper in a european market where vinted has deep local inventory and established shipping partnerships. Of those, a seller who wants to keep the full listed price of an item rather than losing a percentage to platform commission and a buyer comparing item prices across marketplaces who understands the checkout total includes a protection fee not shown on the listing are not what Wish is typically brought in for.
What can Vinted do that Wish cannot?
Vinted covers No seller commission, Buyer Protection fee, Direct shipping via carrier partners, Item verification service. Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Vinted: Does Vinted charge sellers a commission?

No, sellers receive the full listed sale price with no percentage taken by the platform.

Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Vinted: So how does Vinted make money?

From a Buyer Protection fee added at checkout, calculated from the item price, which the buyer pays on top of the listed amount and shipping.

Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Vinted: Is the buyer protection fee shown on the item listing?

No, it is calculated and added at checkout, so the browsable listing price does not reflect the final total a buyer pays.

Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

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