Softwr

E-Commerce · head to head

Vendure vs Wish

Vendure logo

Vendure

E-Commerce

Modern headless GraphQL commerce framework

From
On request
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wish has a free tier, so it costs nothing to try first.
  • Each has a real cost: Vendure pricing is custom-quoted per project with no published tiers or starting price; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • They diverge on capability: Vendure covers GraphQL API, Wish covers Discount marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Vendure and Wish actually diverge.

Attributes where Vendure and Wish differ
AttributeVendureWish
Starting priceOn requestFree
Pricing modelquoteFree to browse and use; pay per order
Free tierNoYes
PlatformsSelf-hosted, Vendure CloudiOS, Android, Web
Founded2019Unknown

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Vendure

  • GraphQL API
  • TypeScript native
  • Plugin architecture
  • Admin UI
  • Multi-channel
  • Asset management
  • Order workflow
  • Faceted search

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Vendure

  • B2B complex commerce workflowsnot Wish
  • Multi-brand and multi-currency operationsnot Wish
  • Custom pricing and contract managementnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Vendure
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Vendure
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Vendure
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Vendure

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Vendure

  • Pricing is custom-quoted per project with no published tiers or starting price
  • Requires implementation partner or in-house development; no low-code or no-code option
  • GPLv3 free tier (Vendure Core) has different licensing than commercial product

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Vendure

On request
  • Platform (Self-hosted)$null/annual
    • Flat annual subscription
    • No GMV, order, user, or capability-based charges
    • Complete Platform feature set
  • Vendure Cloud$null/annual
    • Managed platform option
    • Same Platform feature set as self-hosted
    • Pricing not specified on website

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Vendure if

  • You need graphql api.
  • You work on Self-hosted, Vendure Cloud.
  • You also want typescript native.
Vendure review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is Vendure or Wish better?
Neither clearly leads. Vendure starts at On request and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Vendure or Wish?
Wish has a free tier; the other does not. Paid plans start at On request for Vendure and Free for Wish.
Does Vendure or Wish run on more platforms?
Vendure runs on Self-hosted, Vendure Cloud. Wish runs on iOS, Android, Web.
Can I use Wish for free?
Yes. Wish has a free tier, so you can try it without paying. Vendure starts at On request.
What is Vendure best used for?
Vendure is most often used for b2b complex commerce workflows, multi-brand and multi-currency operations, custom pricing and contract management. Of those, b2b complex commerce workflows and multi-brand and multi-currency operations are not what Wish is typically brought in for.
What can Vendure do that Wish cannot?
Vendure covers GraphQL API, TypeScript native, Plugin architecture, Admin UI. Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Vendure: How is Vendure priced?

Vendure uses flat annual pricing with no charges based on GMV, order volume, user count, or specific capabilities. Pricing is quoted individually per project based on business requirements.

Source
Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Vendure: Does Vendure charge for the runtime?

No additional fee is required for the Vendure runtime. Organizations can deploy it on their own infrastructure at no extra cost beyond the platform subscription.

Source
Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Vendure: What is included in Vendure's subscription?

The annual platform subscription includes B2B storefront capabilities, pricing engines, catalogs, search, integrations, operations, brands/markets management, platform support, security updates, quarterly roadmap calls, and commercial licensing with IP indemnification.

Source
Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

Share

Related pages

More on Vendure

More on Wish

Keep looking

Other head to heads