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E-Commerce · head to head

Temu vs Wish

Temu logo

Temu

E-Commerce

Ultra-low-cost general merchandise marketplace owned by PDD Holdings, parent of Pinduoduo

From
Free
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Temu temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • They diverge on capability: Temu covers General merchandise marketplace, Wish covers Discount marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Temu and Wish actually diverge.

Attributes where Temu and Wish differ
AttributeTemuWish
Pricing modelFree to browse and use; pay per order, heavy promotional discountingFree to browse and use; pay per order

Identical on both: starting price (Free), free tier (Yes), platforms (iOS, Android, Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Temu

  • General merchandise marketplace
  • Direct-from-manufacturer shipping
  • Gamified discounts and referrals
  • Free returns window
  • Aggressive coupon stacking
  • Temu app-only pricing

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Temu

  • A budget shopper buying low-cost, non-critical goods where a long shipping wait is acceptablenot Wish
  • Someone comparing Temu against Shein and Amazon Shopping on price for a specific item categorynot Wish
  • A buyer who has reviewed the documented data permission and product safety concerns and decided price still outweighs themnot Wish
  • A shopper in a market where changing customs thresholds mean checking for added duty before orderingnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Temu
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Temu
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Temu
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Temu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Temu

  • Temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.
  • Consumer safety testing by regulators and watchdog groups has flagged some products sold on Temu for exceeding legal limits on substances such as lead in specific items, similar to findings on other ultra-low-cost marketplaces.
  • Regulators in the EU and US have investigated or fined Temu over misleading discount claims and dark pattern design, including inflated reference prices used to make discounts look larger than they are.
  • Shipping times are long by mainstream e-commerce standards, commonly one to two weeks or more, and buyer recourse for a delayed, missing or damaged order is limited compared with domestic retailers.
  • Changes to duty-free import thresholds in the US and EU have added customs fees to some orders, eroding the headline low price advertised at checkout.

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Temu

Free
  • Pay per orderFree
    • Individual item prices frequently under 10 USD before discounts
    • Standard shipping typically 7 to 15 days
    • Customs duties may apply depending on destination country and order value

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Temu if

  • You need general merchandise marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want direct-from-manufacturer shipping.
Temu review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is Temu or Wish better?
Neither clearly leads. Temu starts at Free and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Temu or Wish?
Temu starts at Free and Wish at Free.
Does Temu or Wish run on more platforms?
Both run on iOS, Android, Web, so platform support will not decide this one for you.
Can I use Temu for free?
Both have a free tier, so you can try either at no cost before committing.
What is Temu best used for?
Temu is most often used for a budget shopper buying low-cost, non-critical goods where a long shipping wait is acceptable, someone comparing temu against shein and amazon shopping on price for a specific item category, a buyer who has reviewed the documented data permission and product safety concerns and decided price still outweighs them, a shopper in a market where changing customs thresholds mean checking for added duty before ordering. Of those, a budget shopper buying low-cost, non-critical goods where a long shipping wait is acceptable and someone comparing temu against shein and amazon shopping on price for a specific item category are not what Wish is typically brought in for.
What can Temu do that Wish cannot?
Temu covers General merchandise marketplace, Direct-from-manufacturer shipping, Gamified discounts and referrals, Free returns window. Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Temu: Who owns Temu?

Temu is operated by Whaleco Inc., a subsidiary of PDD Holdings, the parent company of the Chinese shopping app Pinduoduo.

Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Temu: Is Temu safe to use in terms of data privacy?

Security researchers have flagged the scope of permissions requested by Temu and related PDD Holdings apps as a documented concern; the company disputes characterisations of its apps as malicious.

Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Temu: Are Temu products safe?

Consumer safety testing has found some specific products exceeding legal limits for substances such as lead, similar to findings reported on other ultra-low-cost marketplaces; safety varies by product.

Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

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