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E-Commerce · head to head

Depop vs Wish

Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-

The short version

  • Each has a real cost: Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • They diverge on capability: Depop covers Curated seller shops, Wish covers Discount marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Depop and Wish actually diverge.

Attributes where Depop and Wish differ
AttributeDepopWish
Pricing modelFree to list; percentage plus per-order seller fee, separate payment processing feeFree to browse and use; pay per order

Identical on both: starting price (Free), free tier (Yes), platforms (iOS, Android, Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot Wish
  • A buyer who discovers items through a social-style feed rather than direct searchnot Wish
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot Wish
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Depop
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Depop
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Depop
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Depop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.

Questions people ask

Is Depop or Wish better?
Neither clearly leads. Depop starts at Free and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Depop or Wish?
Depop starts at Free and Wish at Free.
Does Depop or Wish run on more platforms?
Both run on iOS, Android, Web, so platform support will not decide this one for you.
Can I use Depop for free?
Both have a free tier, so you can try either at no cost before committing.
What is Depop best used for?
Depop is most often used for a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity, a buyer who discovers items through a social-style feed rather than direct search, a seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat rate, someone who wants social features like likes and follows as part of the buying and selling experience. Of those, a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity and a buyer who discovers items through a social-style feed rather than direct search are not what Wish is typically brought in for.
What can Depop do that Wish cannot?
Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments. Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

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