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Social Media · head to head

Brand24 vs Synthesio

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Synthesio logo

Synthesio

Social Media

Enterprise social intelligence platform owned by Ipsos, with market research methodology behind it

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Synthesio there is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • They diverge on capability: Brand24 covers Mention monitoring, Synthesio covers Global social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Synthesio actually diverge.

Attributes where Brand24 and Synthesio differ
AttributeBrand24Synthesio
Starting price$199/monthOn request
Pricing modelPer month by mention volumequote
PlatformsWeb, iOS, AndroidWeb, API

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Synthesio

  • Global social listening
  • Signals
  • Audience analysis
  • Ecommerce listening
  • Search intelligence
  • Reputation and crisis monitoring
  • Competitive benchmarking
  • ML classification

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Synthesio
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Synthesio
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Synthesio
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Synthesio

Synthesio

  • A global consumer goods brand that wants social listening and commissioned survey research from the same supplier with aligned methodologynot Brand24
  • An insights team tracking product review sentiment across thousands of ecommerce listings in multiple marketsnot Brand24
  • A brand entering a new market that needs audience profiling of who already discusses the category therenot Brand24
  • A corporate communications function that needs crisis detection across languages it has no in-house analysts fornot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Synthesio

  • There is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • Cost is repeatedly cited by reviewers as high relative to peers, and because Ipsos analyst services are priced separately from the platform licence, the quoted software figure is frequently not the figure you end up spending.
  • The interface is dated compared with newer listening tools and the learning curve is steep, which in practice means the platform gets used by one or two trained analysts rather than adopted across a marketing team.
  • Some of the newer AI-driven features have been described by users as glitchy or over-promised relative to the sales demonstration, so insist on testing Signals against your own historical data during evaluation.
  • Historical data access is limited and governed by contract scope rather than being unlimited, so retrospective analysis across several years frequently requires a separately priced data request.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Synthesio

On request
  • Synthesio$undefined/year
    • Global social listening across 181 languages
    • Signals generative AI theme detection
    • Audience and ecommerce analysis

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Synthesio if

  • You need global social listening.
  • You work on Web, API.
  • You also want signals.
Synthesio review

Questions people ask

Is Brand24 or Synthesio better?
Neither clearly leads. Brand24 starts at $199/month and Synthesio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Synthesio?
Brand24 starts at $199/month and Synthesio at On request.
Does Brand24 or Synthesio run on more platforms?
Brand24 runs on Web, iOS, Android. Synthesio runs on Web, API.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Synthesio is typically brought in for.
What can Brand24 do that Synthesio cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Synthesio covers Global social listening, Signals, Audience analysis, Ecommerce listening.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Synthesio: Who owns Synthesio?

Ipsos, the market research group, acquired it in October 2018 for a reported 50 million USD or more, and it is marketed as an Ipsos company.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Synthesio: Can I try it before buying?

No. There is no free trial or self-serve signup; evaluation runs through a sales-led demonstration process.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Synthesio: What is the practical advantage over Brandwatch?

The ability to buy platform licence and Ipsos analyst services from one supplier, with methodology consistent with survey research you may already commission from the same group.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Synthesio: How many languages does it cover?

Synthesio reports coverage across 181 languages and 25 markets, which is among the broadest in the category.

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