Softwr

CRM · head to head

Lusha vs Surfe

Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite
Surfe logo

Surfe

Sales Enablement

B2B prospecting, enrichment and CRM sync from the browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans; Surfe three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • They diverge on capability: Lusha covers Contact database, Surfe covers Waterfall enrichment.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Lusha and Surfe actually diverge.

Attributes where Lusha and Surfe differ
AttributeLushaSurfe
PlatformsWebChrome, Web, API
CategoryCRMSales Enablement
Founded2016Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Integrations
  • Salesforce
  • HubSpot
  • LinkedIn

Only in Surfe

  • Waterfall enrichment
  • Buying signals
  • CRM sync and automation
  • API and MCP server
  • Company and people search
  • Prospect list builder

Both cover

  • Chrome extension

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generationnot Surfe
  • Contact researchnot Surfe
  • Email verificationnot Surfe

Surfe

  • Enriching LinkedIn prospects with verified email and phone datanot Lusha
  • Keeping CRM contact records current as people change rolesnot Lusha
  • Timing outreach against funding, hiring or job-change signalsnot Lusha
  • Feeding B2B contact data into an AI agent through MCPnot Lusha
  • Building target account lists from lookalikesnot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

Surfe

  • Three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • API access is an Enterprise feature, so the lower tiers cannot automate beyond the supported connectors even though an API exists.
  • The free tier caps CRM sync at one contact a day, which makes it a demonstration rather than a workable free plan.
  • Mobile number credits are far scarcer than email credits on every tier, 100 a month against 1,000 on Pro, and phone data is usually the reason teams buy a tool like this.
  • Match rates are not published. Enrichment across fifteen providers is a description of method, not a measured outcome, and the figure that decides whether the cost is justified is not on the pricing page.

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

Surfe

Free
  • FreeFree
    • 20 email find credits a month
    • 5 mobile find credits a month
    • Company and people search, 1,000 results a week
  • Essential$49/month
    • 150 email find credits a month
    • 50 mobile find credits a month
    • Full CRM connector
  • Pro$89/month
    • 1,000 email find credits a month
    • 100 mobile find credits a month
    • Search 10,000 results a day
  • Enterprise$undefined/month
    • Custom credit allowances
    • Unlimited company and people search
    • SSO and SCIM

Which should you pick?

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Choose Surfe if

  • You need waterfall enrichment.
  • You want to start without paying.
  • You work on Chrome, Web, API.
  • You also want buying signals.
Surfe review

Questions people ask

Is Lusha or Surfe better?
Neither clearly leads. Lusha starts at Free and Surfe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or Surfe?
Lusha starts at Free and Surfe at Free.
Does Lusha or Surfe run on more platforms?
Lusha runs on Web. Surfe runs on Chrome, Web, API.
Can I use Lusha for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Surfe is typically brought in for.
What can Lusha do that Surfe cannot?
Lusha covers Contact database, Email search, Company intelligence, Email verification. Surfe covers Waterfall enrichment, Buying signals, CRM sync and automation, API and MCP server. Both handle Chrome extension.

Answered from the vendors’ own pages

Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
Surfe: What does Surfe cost?

Free gives 20 email and 5 mobile credits a month. Essential is $49 a user monthly or $39 billed annually, Pro is $89 or $79 annually, and Enterprise is custom priced with SSO, SCIM and API access.

Source
Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
Surfe: Which CRMs does Surfe integrate with?

Salesforce, HubSpot and Pipedrive natively. Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent. Salesloft, Outreach and Lemlist connectors are available from the Pro tier.

Source
Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
Surfe: What is waterfall enrichment?

Looking a contact up across more than fifteen data providers in sequence rather than relying on a single source, so a miss at one provider is retried at the next. It is what drives match rates on contacts a single database would not find.

Source
Surfe: Can Surfe be used with AI agents?

Yes. Surfe publishes an API and an MCP server, which makes the data reachable from Claude, ChatGPT, Gemini, Grok and Perplexity. API access sits on the Enterprise tier.

Source
Surfe: Is the Surfe free plan usable?

For evaluation rather than for work. It includes 20 email and 5 mobile find credits a month and limits CRM sync to one contact a day, which is enough to judge data quality and not enough to prospect with.

Source
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