Softwr

Automotive · head to head

AutoTrader vs Shopmonkey

AutoTrader logo

AutoTrader

Automotive

Leading online automotive marketplace

From
$199/month
Rated
-
Full reviewWebsite
Shopmonkey logo

Shopmonkey

Automotive

The all-in-one auto shop software

From
$215/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: AutoTrader covers Vehicle listing, Shopmonkey covers Digital estimates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AutoTrader and Shopmonkey actually diverge.

Attributes where AutoTrader and Shopmonkey differ
AttributeAutoTraderShopmonkey
Starting price$199/month$215/month
PlatformsWeb, Mobile, AppWeb, Ios, Android
Founded19972016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AutoTrader

  • Vehicle listing
  • Marketplace visibility
  • Lead generation
  • Dealer profile
  • Performance metrics
  • Mobile optimization
  • Photo gallery
  • Video integration

Only in Shopmonkey

  • Digital estimates
  • Work order management
  • Digital inspections
  • Customer messaging
  • Parts ordering
  • Payment processing
  • Appointment scheduling
  • Reporting & analytics

Both cover

  • Marketing tools
  • Payment processors

What people use each for

The jobs each tool is most often brought in to do.

AutoTrader

  • Dealership Managementnot Shopmonkey
  • Service Schedulingnot Shopmonkey
  • Inventory Managementnot Shopmonkey
  • Sales Operationsnot Shopmonkey
  • Customer Relationshipnot Shopmonkey

Shopmonkey

  • Managing estimates, repair orders and invoicing in an auto repair shopnot AutoTrader
  • Digital vehicle inspections sent to customers by text or emailnot AutoTrader
  • Tracking parts inventory, purchase orders and technician timenot AutoTrader

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AutoTrader

Nothing recorded yet. See the AutoTrader review.

Shopmonkey

  • Included user licences are capped at 3 on Basic, 4 on Clever and 5 on Genius, with each extra user costing $20 per month
  • The Basic plan at $239 per month allows only 2 digital vehicle inspection templates; unlimited inspections require Clever
  • Inventory management, purchase orders, time clock tracking and customisable workflow are all excluded from the Basic plan
  • Multi-Shop is custom priced with no published rate and additional user licences on it are call-for-pricing
  • The discounted rates of $215, $359 and $449 per month require annual billing rather than monthly
  • Annual billing saves up to 10%, so the monthly premium is roughly 11% higher

Pricing, plan by plan

AutoTrader

$199/month
  • Starter$199/month
    • Vehicle listings
    • Basic lead management
    • Dealer profile
  • Professional$499/month
    • Everything in Starter
    • Advanced lead tools
    • CRM integration
  • Premium$899/month
    • Everything in Professional
    • Top placement
    • Priority support

Shopmonkey

$215/month
  • Basic$239/month
    • 3 user licenses
    • $215/month with annual billing (10% savings)
    • 2-way text and email
  • Clever$399/month
    • 4 user licenses
    • $359/month with annual billing
    • unlimited DVI templates
  • Genius$499/month
    • 5 user licenses
    • $449/month with annual billing
    • coupons manager
  • Multi-Shop$null/custom
    • for franchises and 100+ location operations
    • cross-location reporting
    • standardization

Which should you pick?

Choose AutoTrader if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace visibility.
AutoTrader review

Choose Shopmonkey if

  • You need digital estimates.
  • You work on Web, Ios, Android.
  • You also want work order management.
Shopmonkey review

Questions people ask

Is AutoTrader or Shopmonkey better?
Neither clearly leads. AutoTrader starts at $199/month and Shopmonkey at $215/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AutoTrader or Shopmonkey?
AutoTrader starts at $199/month and Shopmonkey at $215/month.
Does AutoTrader or Shopmonkey run on more platforms?
AutoTrader runs on Web, Mobile, App. Shopmonkey runs on Web, Ios, Android.
What is AutoTrader best used for?
AutoTrader is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Shopmonkey is typically brought in for.
What can AutoTrader do that Shopmonkey cannot?
AutoTrader covers Vehicle listing, Marketplace visibility, Lead generation, Dealer profile. Shopmonkey covers Digital estimates, Work order management, Digital inspections, Customer messaging. Both handle Marketing tools, Payment processors.

Answered from the vendors’ own pages

Shopmonkey: How much does Shopmonkey cost?

Shopmonkey's Basic tier is $239/month ($215/month annually), Clever is $399/month ($359/month annually), Genius is $499/month ($449/month annually), and Multi-Shop requires custom pricing. All prices are in USD with up to 10% savings with annual billing.

Source
Shopmonkey: What features does each Shopmonkey tier include?

Basic includes 3 user licenses, 2-way text and email, and unlimited estimates. Clever adds 4 user licenses and workflow customization. Genius includes 5 user licenses and full platform features including Google Reviews Manager and automated estimate follow-ups.

Source
Shopmonkey: What additional costs does Shopmonkey charge?

Shopmonkey charges $249 upfront plus $10/month per card reader device (available for Basic-Genius tiers). Additional user licenses on Basic cost $20/month each. Payment processing fees and QuickBooks Desktop integration require additional charges.

Source
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