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Email Marketing · head to head

Loops vs SendGrid

Loops logo

Loops

Email Marketing

Email platform for modern startups

From
Free
Rated
-
Full reviewWebsite
SendGrid logo

SendGrid

Email Marketing

Email at scale, proven deliverability, and so much more

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loops free plan limited to 1000 subscribed contacts; SendGrid free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Loops and SendGrid actually diverge.

Attributes where Loops and SendGrid differ
AttributeLoopsSendGrid

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Loops

  • Setting up lifecycle email from onboarding to winbacknot SendGrid
  • Consolidating product, marketing, and transactional emailsnot SendGrid
  • Designing email themes picked up automaticallynot SendGrid
  • Tracking revenue attribution to specific emailsnot SendGrid

SendGrid

  • Marketing email campaigns and transactional email deliverynot Loops
  • Password reset and account confirmation emailsnot Loops
  • Newsletter distribution and subscriber engagementnot Loops
  • Automated email notifications for SaaS applicationsnot Loops

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loops

  • Free plan limited to 1000 subscribed contacts
  • Free plan limited to 4000 sends per month
  • Free plan includes Powered by Loops branding footer
  • Paid plan pricing not publicly specified, requires using pricing calculator

SendGrid

  • Free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
  • Dedicated IP addresses are only included from the Pro plan at $89.95 per month; Essentials at $19.95 per month lacks a dedicated IP, per Twilio's own pricing page

Pricing, plan by plan

Loops

Free
  • FreeFree
    • Up to 1000 subscribed contacts
    • Up to 4000 sends per month
    • Up to 10 emails per second

SendGrid

Free

No published plan breakdown. See the SendGrid review.

Which should you pick?

Choose Loops if

  • You want to start without paying.
Loops review

Choose SendGrid if

  • You want to start without paying.
SendGrid review

Questions people ask

Is Loops or SendGrid better?
Neither clearly leads. Loops starts at Free and SendGrid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loops or SendGrid?
Loops starts at Free and SendGrid at Free.
Does Loops or SendGrid run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loops for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loops best used for?
Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what SendGrid is typically brought in for.

Answered from the vendors’ own pages

Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source
SendGrid: How much does SendGrid cost?

SendGrid email API pricing is usage-based. Twilio SendGrid offers a free tier for new users and scales with email volume. Customers should check the Twilio SendGrid pricing page for current rates and plan options.

Source
Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source
SendGrid: Is there a free tier for SendGrid?

Yes, SendGrid offers a free tier for new users to get started with email API delivery. The free plan includes limited monthly emails and is suitable for getting started with transactional email.

Source
Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source
SendGrid: What support is included with SendGrid?

SendGrid includes technical documentation and email support for users. Customers can access the help center, API documentation, and send emails to support for assistance with integration and troubleshooting.

Source
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