Softwr

Software · head to head

SendGrid vs Loops

S

SendGrid

Software

Email at scale, proven deliverability, and so much more

From
Free
Rated
-
L

Loops

Software

Email platform for modern startups

From
On request
Rated
-

The short version

  • Only SendGrid has a free tier, so it costs nothing to try first.
  • Each has a real cost: SendGrid free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan; Loops pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription

Where they differ

Only the attributes on which SendGrid and Loops actually diverge.

Attributes where SendGrid and Loops differ
AttributeSendGridLoops
Starting priceFreeOn request
Pricing modelfreemiumusage-based
Free tierYesNo

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SendGrid

  • Free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
  • Dedicated IP addresses are only included from the Pro plan at $89.95 per month; Essentials at $19.95 per month lacks a dedicated IP, per Twilio's own pricing page

Loops

  • Pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription

Pricing, plan by plan

SendGrid

Free

No published plan breakdown. See the SendGrid review.

Loops

On request

No published plan breakdown. See the Loops review.

Which should you pick?

Choose SendGrid if

  • You want to start without paying.

Choose Loops if

Nothing in the data separates Loops from SendGrid on the points above - pick on price and on how each one feels to use.

Questions people ask

Is SendGrid or Loops better?
Neither clearly leads. SendGrid starts at Free and Loops at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SendGrid or Loops?
SendGrid has a free tier; the other does not. Paid plans start at Free for SendGrid and On request for Loops.
Does SendGrid or Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use SendGrid for free?
Yes. SendGrid has a free tier, so you can try it without paying. Loops starts at On request.

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