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Revinate

Hotel guest data platform, email marketing and messaging built on PMS profile data

As of 31 August 2026, Revinate's pricing is not published; the vendor quotes on request. A CRM and campaign platform for hotels that merges duplicated guest profiles out of the PMS and markets to the result. Softwr lists it under Travel. Revinate is made by Revinate Inc, available on Web.

Overview

What Revinate does

Revinate is a guest data and marketing platform for hotels and hotel groups, based in San Francisco. It ingests profile and stay data from the property management system, deduplicates and enriches it into a single guest record, then drives segmented email campaigns, a voice and reservation sales product, and Ivy, an automated text messaging service for pre-arrival and in-stay guest requests. The distinguishing capability is profile resolution. Hotel PMS databases are notoriously dirty: the same guest appears as several records with different spellings, addresses and email variants, and no useful marketing is possible on top of that. Revinate cleans and merges those records and attributes revenue back to campaigns, which is what lets a hotel argue that direct email drove a measurable number of room nights. Without that attribution, hotel marketing spend is usually indefensible. Buyers are independent hotels, resorts and small to mid-sized groups trying to reduce OTA dependency, plus casino resorts with large databases. Pricing is not published; third-party listings put the messaging product at a per room rate with a monthly floor and the marketing platform in the several hundred dollars a month range per property, but you must get this in writing. The trade-off is that a property with a small database and low direct volume will not generate enough campaign revenue to cover the licence.

What people use it for

  • An independent resort with fifteen years of dirty PMS profiles that wants a usable marketing database out of them
  • A hotel group proving that direct email campaigns produced enough room nights to justify cutting OTA spend
  • A property automating pre-arrival texts so front desk staff are not answering the same parking and check-in questions by phone
  • A casino resort segmenting a large guest database by spend and recency for targeted offers

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Revinate.

  • Pricing is not published and is quoted per property scaled by room count with a monthly floor, so small properties often find the minimum higher than the campaign revenue they can realistically generate.
  • Value depends on database size and quality; a hotel with a few thousand contacts and mostly OTA business will not recover the licence cost through email revenue.
  • The platform is sold as several products including marketing, messaging and reservation sales, so the quoted figure often covers less than a buyer assumes and the full stack costs considerably more.
  • Profile resolution quality depends on how the PMS was operated, and a property with poor data capture at check-in gets a cleaner database that is still missing email addresses for most guests.
  • It is hotel-specific, so a group with mixed accommodation including serviced apartments or vacation rentals will find parts of the model and integrations do not fit those units.

Cross-shopped

What people choose instead of Revinate

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Revinate logo
    Revinate
    vs
    Mews logo
    Mews

    Mews: If you want basic guest marketing bundled with your property management system

  • Revinate logo
    Revinate
    vs
    Cloudbeds logo
    Cloudbeds

    Cloudbeds: If you are an independent property and want distribution and light marketing in one subscription

  • Revinate logo
    Revinate
    vs
    SurveyMonkey logo
    SurveyMonkey

    SurveyMonkey: If your actual need is guest feedback collection rather than a marketing database

Pricing

What Revinate costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Revinate

On request

  • Guest data platform and profile resolution
  • Segmented email marketing with revenue attribution
  • Ivy automated guest messaging
  • Reservation sales tooling
  • Quoted per property, scaled by room count, with a monthly minimum

Capabilities

Features

  • Guest profile resolution

    Deduplication and merging of PMS profiles into a single guest record with stay history

  • Segmented email campaigns

    Targeted campaigns built on stay behaviour, spend and geography with revenue attribution

  • Revenue attribution

    Bookings traced back to campaigns so direct marketing spend can be measured

  • Ivy messaging

    Automated SMS handling of guest requests before, during and after the stay

  • Reservation sales

    Voice channel tooling that surfaces guest history to agents taking calls

  • Multi-property database

    Group-level guest records shared across properties in a portfolio

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What does Revinate cost?

It is not published. Expect a per property monthly figure scaled by room count with a minimum, and confirm which products are inside that number.

Does it replace my email tool?

Yes for guest marketing, because it is built on merged PMS profiles rather than a contact list you upload.

Will it work with a small database?

Poorly. The economics depend on having enough guest records with usable email addresses to generate attributable revenue.

Is Ivy included?

Not necessarily. Messaging is priced separately from the marketing platform; confirm in writing.

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Keep looking

Where to go from Revinate

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Softwr does not host reviews and shows no star rating for Revinate, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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