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Travel · head to head

IDeaS vs Revinate

IDeaS logo

IDeaS

Travel

Enterprise revenue management for hotels and casinos, owned by SAS

From
On request
Rated
-
Revinate logo

Revinate

Travel

Hotel guest data platform, email marketing and messaging built on PMS profile data

From
On request
Rated
-

The short version

  • Each has a real cost: IDeaS nothing about pricing is published, and industry estimates put independent group deployments in the range of one and a half to three and a half thousand US dollars per month, so a buyer cannot even scope a budget without a sales cycle.; Revinate pricing is not published and is quoted per property scaled by room count with a monthly floor, so small properties often find the minimum higher than the campaign revenue they can realistically generate.
  • They diverge on capability: IDeaS covers Segment-level forecasting, Revinate covers Guest profile resolution.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which IDeaS and Revinate actually diverge.

Attributes where IDeaS and Revinate differ
AttributeIDeaSRevinate

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IDeaS

  • Segment-level forecasting
  • Group displacement analysis
  • Length of stay controls
  • Room type optimisation
  • Total revenue view
  • Two-way system integration
  • Portfolio management
  • Automated pricing decisions

Only in Revinate

  • Guest profile resolution
  • Segmented email campaigns
  • Revenue attribution
  • Ivy messaging
  • Reservation sales
  • Multi-property database

What people use each for

The jobs each tool is most often brought in to do.

IDeaS

  • A casino resort deciding whether a convention group displaces more transient revenue than it producesnot Revinate
  • A hotel group standardising forecasting method across dozens of propertiesnot Revinate
  • A city hotel with complex corporate, wholesale and transient segmentation that simple tools cannot separatenot Revinate
  • A resort optimising length-of-stay controls around peak arrival patterns rather than pricing flatnot Revinate

Revinate

  • An independent resort with fifteen years of dirty PMS profiles that wants a usable marketing database out of themnot IDeaS
  • A hotel group proving that direct email campaigns produced enough room nights to justify cutting OTA spendnot IDeaS
  • A property automating pre-arrival texts so front desk staff are not answering the same parking and check-in questions by phonenot IDeaS
  • A casino resort segmenting a large guest database by spend and recency for targeted offersnot IDeaS

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IDeaS

  • Nothing about pricing is published, and industry estimates put independent group deployments in the range of one and a half to three and a half thousand US dollars per month, so a buyer cannot even scope a budget without a sales cycle.
  • Contracts are typically multi-year, which locks a property into the platform through a period when its own strategy or ownership may change.
  • Implementation is long and depends on clean historical segmented data; properties whose PMS has inconsistent segment coding spend months on data hygiene before the forecast is usable.
  • It expects a revenue manager to interpret and override it, so a property without that skill will either follow bad recommendations or stop looking at them.
  • The interface and workflow reflect enterprise heritage rather than modern design, and casual users find it dense compared with the simpler tools aimed at independents.

Revinate

  • Pricing is not published and is quoted per property scaled by room count with a monthly floor, so small properties often find the minimum higher than the campaign revenue they can realistically generate.
  • Value depends on database size and quality; a hotel with a few thousand contacts and mostly OTA business will not recover the licence cost through email revenue.
  • The platform is sold as several products including marketing, messaging and reservation sales, so the quoted figure often covers less than a buyer assumes and the full stack costs considerably more.
  • Profile resolution quality depends on how the PMS was operated, and a property with poor data capture at check-in gets a cleaner database that is still missing email addresses for most guests.
  • It is hotel-specific, so a group with mixed accommodation including serviced apartments or vacation rentals will find parts of the model and integrations do not fit those units.

Pricing, plan by plan

IDeaS

On request
  • IDeaS G3 RMS$undefined/year
    • Quoted per property and per portfolio
    • No published rate card at any tier
    • Contracts commonly multi-year

Revinate

On request
  • Revinate$undefined/month
    • Guest data platform and profile resolution
    • Segmented email marketing with revenue attribution
    • Ivy automated guest messaging

Which should you pick?

Choose IDeaS if

  • You need segment-level forecasting.
  • You also want group displacement analysis.

Choose Revinate if

  • You need guest profile resolution.
  • You also want segmented email campaigns.

Questions people ask

Is IDeaS or Revinate better?
Neither clearly leads. IDeaS starts at On request and Revinate at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IDeaS or Revinate?
IDeaS starts at On request and Revinate at On request.
Does IDeaS or Revinate run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is IDeaS best used for?
IDeaS is most often used for a casino resort deciding whether a convention group displaces more transient revenue than it produces, a hotel group standardising forecasting method across dozens of properties, a city hotel with complex corporate, wholesale and transient segmentation that simple tools cannot separate, a resort optimising length-of-stay controls around peak arrival patterns rather than pricing flat. Of those, a casino resort deciding whether a convention group displaces more transient revenue than it produces and a hotel group standardising forecasting method across dozens of properties are not what Revinate is typically brought in for.
What can IDeaS do that Revinate cannot?
IDeaS covers Segment-level forecasting, Group displacement analysis, Length of stay controls, Room type optimisation. Revinate covers Guest profile resolution, Segmented email campaigns, Revenue attribution, Ivy messaging.

Answered from the vendors’ own pages

IDeaS: What does IDeaS cost?

It is not published. Independent group deployments are commonly discussed in the range of one and a half to three and a half thousand US dollars per property per month, but every deal is quoted.

Revinate: What does Revinate cost?

It is not published. Expect a per property monthly figure scaled by room count with a minimum, and confirm which products are inside that number.

IDeaS: Who owns IDeaS?

SAS Institute. The forecasting engine draws directly on the parent company analytics platform, which is the substantive reason for the product depth.

Revinate: Does it replace my email tool?

Yes for guest marketing, because it is built on merged PMS profiles rather than a contact list you upload.

IDeaS: Is it suitable for a single independent hotel?

Rarely. Without a revenue manager and clean segmented history, a small property gets more from RoomPriceGenie or PriceLabs at a fraction of the cost and effort.

Revinate: Will it work with a small database?

Poorly. The economics depend on having enough guest records with usable email addresses to generate attributable revenue.

IDeaS: Does it handle group business?

Yes, group displacement analysis is one of its defining capabilities and a main reason casino and convention hotels choose it.

Revinate: Is Ivy included?

Not necessarily. Messaging is priced separately from the marketing platform; confirm in writing.

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