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Email Marketing · head to head

Brevo vs Omnisend

Brevo logo

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From
Free
Rated
-
Full reviewWebsite
Omnisend logo

Omnisend

Email Marketing

Email, SMS and push marketing automation for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; Omnisend free plan caps at 250 contacts and 500 emails per month
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Brevo and Omnisend actually diverge.

Attributes where Brevo and Omnisend differ
AttributeBrevoOmnisend

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Brevo

  • Email marketing campaigns with drag-and-drop editornot Omnisend
  • SMS and WhatsApp multichannel messagingnot Omnisend
  • Customer loyalty program managementnot Omnisend
  • Transactional email and API-triggered messagingnot Omnisend

Omnisend

  • Sending cart abandonment recovery emails with product recommendationsnot Brevo
  • Segmenting customers by purchase history for targeted SMS campaignsnot Brevo
  • Creating browse abandonment sequences triggered by browsing behaviornot Brevo
  • Generating personalized product recommendations in email messagesnot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

Omnisend

Free
  • FreeFree
    • Up to 250 contacts
    • 500 emails/month
    • 500 web push/month
  • Standard$11.2/month
    • Up to 500 contacts
    • 6,000 emails/month (12x list size)
    • Unlimited web push
  • Pro$41.3/month
    • Up to 2,500 contacts
    • Unlimited emails
    • Unlimited web push
  • Custom$undefined/mo
    • 150,001+ contacts
    • Custom pricing with dedicated account expert

Which should you pick?

Choose Brevo if

  • You want to start without paying.
Brevo review

Choose Omnisend if

  • You want to start without paying.
Omnisend review

Questions people ask

Is Brevo or Omnisend better?
Neither clearly leads. Brevo starts at Free and Omnisend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or Omnisend?
Brevo starts at Free and Omnisend at Free.
Does Brevo or Omnisend run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Brevo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Brevo best used for?
Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what Omnisend is typically brought in for.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source
Omnisend: What is Omnisend's pricing model?

Omnisend uses contact-based tiered pricing. Free plan includes 250 contacts, Standard tier covers 500 contacts at $11.20/month, Pro tier covers 2,500 contacts at $41.30/month. Monthly or 3-month subscriptions available with 30% discount on quarterly billing.

Source
Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source
Omnisend: Does Omnisend charge for SMS?

Yes, SMS is an add-on with volume-based pricing starting at $0.007 per message for orders of 10,000+ messages, up to $0.009 per message for smaller volumes.

Source
Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source
Omnisend: Is there a free version of Omnisend?

Omnisend offers a free tier for up to 250 contacts with 500 emails/month, 500 web push/month, and basic automation features.

Source
Omnisend: What is included in the Pro plan?

The Pro plan at $41.30/month covers up to 2,500 contacts with unlimited emails, unlimited web push, AI personalization, and SMS starting at $0.007 per message.

Source
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