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Influencer Marketing · head to head

Audiense vs Takumi

Audiense logo

Audiense

Influencer Marketing

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Takumi logo

Takumi

Influencer Marketing

Performance-based influencer marketing platform

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Takumi no pricing published on website; contact sales required for quotes
  • They diverge on capability: Audiense covers Audience segmentation, Takumi covers Creator matching.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Audiense and Takumi actually diverge.

Attributes where Audiense and Takumi differ
AttributeAudienseTakumi
Starting price$948/year$599/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Api
Founded20112016

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Takumi

  • Creator matching
  • Campaign automation
  • Performance analytics
  • ROI optimization
  • Content creation
  • Payment processing
  • Real-time reporting
  • TikTok

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Takumi
  • Influencer discoverynot Takumi
  • Campaign planningnot Takumi
  • Segmentationnot Takumi

Takumi

  • Performance campaignsnot Audiense
  • ROI optimizationnot Audiense
  • Campaign automationnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Takumi

  • No pricing published on website; contact sales required for quotes

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Takumi

$599/month
  • Growth$599/month
    • Creator matching
    • Campaign management
    • Performance tracking
  • Scale$1299/month
    • Advanced matching
    • Campaign automation
    • ROI optimization

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Takumi if

  • You need creator matching.
  • You work on Web, Api.
  • You also want campaign automation.
Takumi review

Questions people ask

Is Audiense or Takumi better?
Neither clearly leads. Audiense starts at $948/year and Takumi at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Takumi?
Audiense starts at $948/year and Takumi at $599/month.
Does Audiense or Takumi run on more platforms?
Audiense runs on Web. Takumi runs on Web, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Takumi is typically brought in for.
What can Audiense do that Takumi cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Takumi covers Creator matching, Campaign automation, Performance analytics, ROI optimization. Both handle Instagram, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Takumi: How much does Takumi cost?

Takumi does not publish pricing on its website. The platform describes itself as fully managed and directs interested parties to submit brand inquiries or book a demo to discuss pricing.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Takumi: Does Takumi charge creators or brands?

Takumi emphasizes guaranteed payment and no fees taken from creator rewards, but full pricing model details require contacting the company directly.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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