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Muck Rack vs PR Newswire

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
PR Newswire logo

PR Newswire

News

The global leader in press release distribution

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; PR Newswire pR Newswire is structured as an annual membership organization with a separate fee, on top of per-release distribution charges (archived pricing page, 8 September 2021)
  • They diverge on capability: Muck Rack covers Media database, PR Newswire covers Press release distribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and PR Newswire actually diverge.

Attributes where Muck Rack and PR Newswire differ
AttributeMuck RackPR Newswire
Pricing modelsubscriptionusage-based
PlatformsWeb, Browser-extensionWeb
Founded20091954

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Only in PR Newswire

  • Press release distribution
  • Multimedia support
  • Analytics & reporting
  • Targeted distribution
  • Regulatory disclosure
  • Cision platform
  • Google News
  • Yahoo Finance

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot PR Newswire
  • Monitoring coverage and measuring PR resultsnot PR Newswire

PR Newswire

  • Press release distributionnot Muck Rack
  • Product launchesnot Muck Rack
  • Earnings announcementsnot Muck Rack
  • Corporate newsnot Muck Rack
  • SEC filingsnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

PR Newswire

  • PR Newswire is structured as an annual membership organization with a separate fee, on top of per-release distribution charges (archived pricing page, 8 September 2021)
  • Single state-level press release distribution starts at $355 USD for only a 400-word release, with pricing rising per additional word or wider circuit (archived pricing page, 8 September 2021)
  • Top Markets distribution, a wider circuit than a single state, starts at $650 USD for a 400-word release, and a four-release Top Markets bundle is $3,095 USD (archived pricing page, 8 September 2021)

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

PR Newswire

On request
  • US1 - State$575/one-time
    • State distribution
    • Online posting
    • Basic analytics
  • US2 - Regional$825/one-time
    • Regional distribution
    • AP inclusion
    • Enhanced analytics
  • US3 - National$1475/one-time
    • National distribution
    • All wire services
    • Multimedia options
  • GlobalFree
    • International distribution
    • Translation services
    • Global reach

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose PR Newswire if

  • You need press release distribution.
  • You also want multimedia support.
PR Newswire review

Questions people ask

Is Muck Rack or PR Newswire better?
Neither clearly leads. Muck Rack starts at On request and PR Newswire at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or PR Newswire?
Muck Rack starts at On request and PR Newswire at On request.
Does Muck Rack or PR Newswire run on more platforms?
Muck Rack runs on Web, Browser-extension. PR Newswire runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what PR Newswire is typically brought in for.
What can Muck Rack do that PR Newswire cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. PR Newswire covers Press release distribution, Multimedia support, Analytics & reporting, Targeted distribution. Both handle Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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